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Strategic Partnerships Director

This role can be performed remotely anywhere within the United States.

 To further accelerate FullStory’s explosive growth and partner-first strategy, we are rapidly expanding our U.S. ecosystem of U.S. based Solution, Agency, and Technology partners who are leading the way in building and optimizing enhanced digital experiences for our mid-market and enterprise clients. Reporting directly into the head of global partnerships, you will initiate, build & own relationships with a network of targeted regional and often global agency service providers, with a goal of developing joint business opportunities for both FullStory and partner-led value-added services, while expanding client reach and value creation within FullStory clients

In a typical day, you might:

  • Identify and attract new industry leading Solution partners to the FullStory partner network

  • Act as commercial point of contact and trusted business advisor to a highly-targeted portfolio of U.S. based digital experience, analytics, eCommerce and AI system integrators/consultancies as well as to their related global agency holding companies (e.g. Slalom, VML, Publicis Sapient, etc) and strategic technology partners.

  • Build and manage a lead referral pipeline through business development activities, coordinating joint go-to-market efforts between partner teams, marketing, and the FullStory sales team.

  • Leverage strong consultative skills to understand your partners’ business model and growth strategies so that you can identify ways FullStory can help them (and their clients) grow.

  • Proactively support co-sale opportunities with our sought after accounts, develop co-marketing activities for mutual benefit, while providing our solution partners with ongoing product, service, sales and market support

  • Work closely with the North American sales and sales leadership team as their key solution partner resource, drive forward partner involved sales opportunities, and proactively seek out areas to collaborate & support sales efforts.

Here’s what we’re looking for

Act as commercial point of contact and trusted business advisor to a highly-targeted portfolio of U.S. based digital experience, analytics, eCommerce and AI system integrators/consultancies as well as to their related global agency holding companies (e.g. Slalom, VML, Publicis Sapient, etc).

  • Has significant experience in channel sales, partner management, account management, or agency sales experience in a client-facing role with a proven track record of achieving lead and/or partner generated revenue targets

  • Has experience building and influencing relationships with multiple stakeholders at all levels of management (e.g., partners, consultants),

  • Has experience working with or managing a portfolio of SI’s / digital experience agencies / key technology partner relationships

  • Has experience building and leading new business development initiatives

The impact you will have in 6 Months

  • Recruit 2-3 new key SI’s to unlock the value of Fullstory’s behavioral data

  • Establish early sales pipeline through your parter network

The impact you will have in 12 Months

  • Facilitate the development of 3-5 new Solutions built by partners leveraging Fullstory behavioral data

  • Meeting or exceeding pipeline and sales closed won targets

The base salary for this position ranges from $172,000 - $215,000 USD. In addition to the base salary, this role has an OTE(on-target earnings) of $246,000 - $307,000 USD. Total compensation will vary based on relevant experience, qualifications, and market conditions.

#LI-Remote#LI-CD1

About Fullstory

Fullstory is on a mission to help technology leaders make better, more informed decisions by injecting behavioral data into their analytics stack. The company’s patented technology unlocks the power of quality behavioral data at scale by transforming every digital visit into actionable data and insights. With Fullstory, enterprises can get closer to their customers’ true sentiment and intentions to predict what they want, create personalized experiences, and drive conversion, loyalty, and revenue. Fullstory is headquartered in Atlanta, USA, with regional teams across North America, EMEA and APAC.

How we support you:

Fullstorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:

  • Autonomy and flexibility. From a remote-first work environment and flexible paid time off, to an annual company-wide closure – Fullstorians can focus on the moments that matter.

  • Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.

  • Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.

  • Productivity support. We provide all Fullstorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.

  • Team events. Connect with fellow Fullstorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.

  • Paid parental leave. Fullstorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.

  • Grow your family. We offer a global fertility and family building benefit that encompasses all journeys to growing your family.

  • Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.

  • Miscarriage/Pregnancy loss leave. Whether it is for a Fullstorian or their partner – take the time you need.

Fullstory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply - we'd love to hear from you!

If you may require reasonable accommodations to participate in our job application or interview process, please contact accommodations@fullstory.com. Requests for accommodations will be treated confidentially.

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Average salary estimate

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$172000K
$215000K

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What You Should Know About Strategic Partnerships Director, FullStory

As the Strategic Partnerships Director at FullStory, you’ll have the chance to make a significant impact from wherever you are in the United States. This is a pivotal role within our company as we ramp up our growth strategy and expand our ecosystem of partners who are shaping the future of digital experiences. You will lead the charge in identifying, cultivating, and nurturing meaningful relationships with regional and global agency service providers. Your goal will be to create joint business opportunities that not only benefit FullStory but also enhance the services of our partners. A day in your life might involve setting up meetings with high-profile partners, strategizing marketing efforts in collaboration with sales teams, and understanding how to support your partners with FullStory’s powerful behavioral data. You’ll need a strong consultative approach to align your partners’ business goals with our solutions, ensuring mutual growth for everyone involved. If you have a solid background in channel sales, strong relationship management, and a knack for building innovative business development initiatives, you’re the ideal candidate for this role! You can thrive in a remote-first work environment where autonomy and flexibility are celebrated at FullStory, a company dedicated to helping technology leaders leverage behavior data for richer customer insights and experiences.

Frequently Asked Questions (FAQs) for Strategic Partnerships Director Role at FullStory
What responsibilities does the Strategic Partnerships Director have at FullStory?

As the Strategic Partnerships Director at FullStory, you will be responsible for initiating and nurturing relationships with a targeted portfolio of service providers and partners in the digital experience sector. Your role involves identifying new industry partners, managing a referral pipeline, and driving collaborative initiatives that enhance both FullStory’s offerings and partner services. You'll also act as a trusted business advisor to optimize clients’ experiences while ensuring that partner business models align with FullStory’s solutions.

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What qualifications do I need to become a Strategic Partnerships Director at FullStory?

To be a strong candidate for the Strategic Partnerships Director role at FullStory, you should have significant experience in channel and partner management or account management, specifically in a client-facing capacity. Proven success in achieving lead or partner-generated revenue targets, as well as experience working with system integrators or digital experience agencies, is essential. Strong relationship-building skills and the ability to influence stakeholders are also key qualifications.

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How does the Strategic Partnerships Director at FullStory interact with sales teams?

In your role as Strategic Partnerships Director at FullStory, collaboration with the North American sales team will be critical. You’ll serve as a key resource for partner-involved sales opportunities and will work closely with sales leadership to ensure that promotional efforts are aligned. Your ability to leverage relationships to facilitate co-sales and co-market opportunities will empower the sales team to reach new clients and improve overall performance.

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What are the expected achievements for a Strategic Partnerships Director at FullStory in the first year?

Within the first six months as a Strategic Partnerships Director at FullStory, you are expected to recruit 2-3 significant system integrators to unlock the potential of FullStory’s behavioral data. By the end of your first year, goals include developing 3-5 new solutions created by partners that effectively utilize FullStory's data, alongside successfully meeting or exceeding your pipeline and closed-sale targets.

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What benefits and support does FullStory offer to its Strategic Partnerships Director?

FullStory offers a range of benefits and support for its Strategic Partnerships Director role, including a flexible remote work environment, comprehensive health benefits, a monthly productivity stipend, and opportunities for professional development. The company also emphasizes a culture of inclusivity, providing parental leave, bereavement leave, and other family support benefits to ensure that all Fullstorians can thrive both personally and professionally.

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Common Interview Questions for Strategic Partnerships Director
How do you plan to develop and manage partnerships in this role?

In my approach, I prioritize understanding the partner's business model and aligning it with FullStory’s solutions. I’d conduct thorough market research to identify potential partners and initiate dialogue to explore mutual growth opportunities. I believe in fostering win-win scenarios through regular communication and collaboration.

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Can you describe your previous experience with agency partners or technology providers?

In my previous roles, I managed relationships with various agency partners, focusing on developing joint offerings that enriched our clients' experiences. I maintained strong communication with stakeholders and utilized data-driven strategies to ensure our partnerships yielded measurable results.

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What strategies would you employ to attract new solution partners to FullStory?

I’d employ a combination of personalized outreach and market insights. By leveraging data to identify potential partners that align with our values and capabilities, I can present tailored proposals that highlight the benefits of joining the FullStory network and drive interest effectively.

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How do you handle conflicts that arise between partners and internal teams?

I believe in proactive communication and seeking to understand all perspectives involved. By facilitating a dialogue that includes all stakeholders, I aim to reach resolutions where everyone’s concerns and objectives are addressed, thereby strengthening the overall partnership.

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How would you assess the success of your partnerships?

I measure success through key performance indicators such as revenue growth, client satisfaction, and the volume of co-sale opportunities generated. Regularly tracking these metrics, alongside qualitative feedback from partners, provides a comprehensive view of partnership health.

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What resources or tools would you use to manage your partner relationships effectively?

I would utilize CRM systems to monitor interactions and track the status of opportunities. Additionally, employing project management tools can help in coordinating joint efforts while providing visibility for both teams involved in promoting partner offerings.

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Describe a successful co-marketing initiative you have been involved in?

In a previous role, I orchestrated a co-marketing campaign with a technology partner that integrated both our solutions. By creating joint webinars and case studies, we successfully generated leads for both companies and saw a significant increase in our market visibility.

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What do you consider when prioritizing potential partners?

I consider factors such as market influence, alignment of goals, potential for mutual growth, and their customer base compatibility with our offerings. This analysis ensures we pursue partnerships with high prospective value.

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How do you keep current on industry trends relevant to partners?

I stay updated through industry publications, attending conferences, and networking with professionals in the field. Engaging in these activities allows me to anticipate changes in the landscape and adapt our partnership strategies accordingly.

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What motivates you to work in strategic partnerships?

I am motivated by the opportunity to create synergistic relationships that drive innovation and results for all parties involved. The thrill of bringing unique ideas to life and witnessing the positive impact on clients excites me and fuels my passion in this field.

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Founded in 2014 on the belief that everyone benefits from a more perfect digital experience, FullStory helps businesses understand, measure, and improve their digital experience across sites and apps. At the core of FullStory’s platform is a power...

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March 29, 2025

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