Solutions Marketing Manager

As a Solutions Marketing Manager at Glean, your primary responsibilities include researching customer needs in various departments, creating persona materials, developing comprehensive marketing plans, and building marketing assets tailored for your target audience. You'll work on outbound lead generation strategies, support sales enablement through marketing tools, and collaborate closely with both marketing colleagues and customer success teams to drive customer adoption.

To qualify for the Solutions Marketing Manager position at Glean, candidates should possess a BA/BS in engineering, business, or a related field, with a preference for an MBA. Moreover, having over 4 years of experience in B2B SaaS solution product marketing is crucial, particularly with expertise in department-level product marketing and ROI-based selling.

At Glean, we highly value our team members’ growth and development. The Solutions Marketing Manager will benefit from an integrated environment that encourages collaboration, access to mentorship from experienced leaders, and opportunities for professional development such as an annual education stipend. We strive to foster a workplace that nurtures talent and allows everyone to flourish.

For the Solutions Marketing Manager position at Glean, the standard base salary range is typically between $120,000 and $190,000 annually. Factors such as location, job-related expertise, and relevant experience will influence the exact compensation offered. Additionally, certain roles may offer variable compensation and equity.

Working as a Solutions Marketing Manager at Glean brings numerous benefits including competitive compensation, medical, vision, and dental coverage, a flexible work environment, a generous time-off policy, 401k options, and other perks like a home office improvement stipend, wellness stipend, and daily healthy lunches provided.

When answering this question, focus on specific projects where you've successfully developed marketing strategies for B2B SaaS products. Highlight how you analyzed market needs, created content that resonates with target audiences, and drove customer engagement through tailored messaging.

To effectively respond, explain your method for researching and gathering data on buyer personas. Share how you utilize interviews, surveys, and market analysis to create detailed profiles that guide your marketing strategies and ensure your messaging is spot-on.

Your answer should include specific examples of sales enablement tools you've developed or implemented. Discuss how these tools helped sales teams effectively communicate the value of the product and led to increased sales or efficiency.

Discuss various metrics you track, such as ROI, conversion rates, and engagement metrics. Explain your process for analyzing these metrics and adjusting your strategies based on what the data indicates.

Emphasize the importance of teamwork in achieving effective marketing results. Share examples of successful cross-departmental collaboration that led to comprehensive marketing campaigns, highlighting how diverse insights improved outcomes.

Discuss your commitment to ongoing learning through reading industry blogs, attending webinars, and participating in professional organizations. Illustrate how this continual education translates into actionable insights that you apply to your marketing strategies.

Use the STAR (Situation, Task, Action, Result) method to outline the challenge, the steps you took to address it, and the positive outcomes that followed. Be specific about your problem-solving tactics and the lessons learned.

Mention specific marketing automation platforms you've worked with, explaining how you've utilized them to streamline campaigns and improve communication. Share any metrics that demonstrate successful automation initiatives you've led.

Emphasize the importance of simplifying complex information while ensuring that technical accuracy is maintained. Share how you've tailored messaging to engage expert audiences and the positive receptions it received.

Here, showcase your understanding of the company and its unique selling propositions. Share strategic ideas that involve targeted messaging, effective use of marketing channels, and fostering community engagement to drive interest in Glean's solutions.