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H&M Sales Advisor - job 5 of 11

Job Description

About the Role

As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service
  • Willingness to engage and have conversations with customers to provide excellent service
  • Guide customers through our fashion trends, stories & products in all areas of the store
  • Ability to effectively promote and sell our products to customers
  • Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
  • Representing yourself and the H&M brand positively during all customer interactions
  • Support with commercial or operational actions to reach sales targets with store management team

General Information

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
  • Use your product & fashion knowledge to share relevant information to customers

Team & Development

  • Retain and share your service, fashion and store operations knowledge and skills with colleagues
  • Follow all procedures, routines, and legal requirements in all areas of the store
  • Give & receive feedback with your colleagues to learn, develop & support each other
  • Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development

Retail Operations/ Visual & Commercial Execution

  • Complete full garment cycle from unpacking and refill to steaming and ensure good garment care
  • Operate fitting room and checkout areas according to best practice & processes
  • Contribute to a clean and tidy sales floor and back of house (including stockrooms)
  • Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines
  • Ensure good stock levels with replenishment routines on sales floor
  • Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)
  • Support with opening and closing of the store
  • Following all H&S guidelines and legal requirements applicable to role and responsibilities

Qualifications

Who You Are

  • As a Sales Advisor, you'll be passionate about fashion and everything we create in-store.
  • Motivated by giving customers a great experience.
  • You should also be communicative, creative and curious, motivated, flexible, decisive, and action-oriented.
  • You should also enjoy working in a collaborative and dynamic environment.
  • You have sales experience working in a dynamic and collaborative environment that you can apply to your role
  • Experience working with customer service in fashion, retail or other service-related industries

Why You'll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you're encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Job Status: Hourly, Non-Exempt

EEOC Code: SLS

Compensation: Sales Associates Pay Rate $17.00 per hour**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence, all diversity dimensions are considered in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

Store Roles Assessment:

We want to inform you that we use automated decision-making for skill-based recruitment within some of our stores. This means that your responses will be evaluated and scored by an assessment tool that applies predefined criteria set by H&M Group.

The purpose of the assessment tool is to ensure a fair and objective assessment of your skills and suitability for the role. This is validated through strategic human oversight and has been audited according to New York legislation. You can read more about the result here. You’ll be able to provide feedback after the assessment and you always have the opportunity to ask questions.

If you have any difficulties or concerns with the current assessment method, you can request for an alternative method of assessment. Please contact us at [email protected] as soon as possible to discuss your options. We’ll try our best to meet your needs.

Average salary estimate

$35360 / YEARLY (est.)
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$35360K
$35360K

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What You Should Know About H&M Sales Advisor, H&M Group

Joining H&M as a Sales Advisor is an exciting opportunity to immerse yourself in the vibrant world of fashion! Located at 3030 Plaza Bonita Rd, National City, CA, this role is perfect for those who love interacting with customers and sharing their passion for style. As a Sales Advisor, you'll be the friendly face welcoming customers into our store, guiding them through the latest trends, and helping them find exactly what they need. Your day-to-day duties will involve not just selling, but also providing excellent customer service, which means making sure every individual's shopping experience is memorable. You'll engage in conversations about fashion, assist customers with our sustainable initiatives, and promote our loyalty app. Keeping the sales floor neat and the garments well-presented is also part of the role, ensuring our customers can enjoy a pleasant shopping environment. With H&M, you’ll benefit from a supportive team that values collaboration and diversity, where you can thrive and grow in a fast-paced setting. You'll receive comprehensive training, helping you develop your skills in both customer relations and product knowledge. Plus, we offer enticing benefits such as employee discounts across our brands and opportunities for career growth. If you're motivated, communicative, and ready to bring your creative flair to H&M, we’d love to see you in our team as a Sales Advisor.

Frequently Asked Questions (FAQs) for H&M Sales Advisor Role at H&M Group
What are the main responsibilities of a Sales Advisor at H&M?

As a Sales Advisor at H&M, your primary responsibilities include providing exceptional customer service by welcoming and assisting shoppers, promoting our products, and guiding customers through fashion trends. You'll also ensure the sales floor remains tidy, manage garment presentation, and actively promote the Customer Loyalty App and in-store sustainability initiatives.

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What qualifications are needed for the Sales Advisor position at H&M?

To qualify for the Sales Advisor role at H&M, candidates should have experience in retail or customer service, particularly in fashion or a related industry. A passion for fashion, strong communication and interpersonal skills, and the ability to work collaboratively in a dynamic environment are essential.

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How does H&M support career development for Sales Advisors?

H&M values the growth of its employees and offers a variety of training programs to enhance skills relevant to the Sales Advisor role. Employees have access to mentoring resources, and the company encourages personal development through Onboarding, workshops, and continuous learning initiatives.

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What does a typical day look like for a Sales Advisor at H&M?

A typical day for a Sales Advisor at H&M involves assisting customers with their shopping experience, communicating fashion knowledge, and maintaining store presentation. You’ll engage with colleagues to share feedback, complete operational tasks such as stock management, and participate in keeping the store environment welcoming and organized.

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What benefits do Sales Advisors receive at H&M?

Sales Advisors at H&M enjoy numerous benefits, including competitive hourly wages, employee discounts across various H&M brands, access to wellness programs, and retirement plans. Additionally, employees can participate in the H&M Incentive Program, which rewards sales performance.

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Common Interview Questions for H&M Sales Advisor
What motivates you to provide excellent customer service as a Sales Advisor?

As a Sales Advisor, my motivation comes from the satisfaction of helping customers find exactly what they’re looking for. I enjoy building relationships and creating a welcoming atmosphere where shoppers feel valued and understood.

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How would you handle a difficult customer in the store?

I believe in staying calm and listening attentively to the customer's concerns. Acknowledging their feelings and finding a solution while offering alternatives is crucial. Maintaining professionalism and ensuring the customer leaves satisfied is my priority.

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Can you describe a time when you exceeded a customer’s expectations?

In my previous role, I had a customer looking for a specific dress that was out of stock. I took extra steps by checking our inventory system and even found a similar dress that I thought she would love. She ended up buying that instead and appreciated my help.

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How do you stay updated with the latest fashion trends?

I stay updated by following fashion influencers on social media, reading fashion blogs, and visiting websites of popular designers. I also actively participate in store training sessions where we discuss fashion trends and customer preferences.

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What do you think is the most important quality for a Sales Advisor at H&M?

The most important quality for a Sales Advisor at H&M is a passion for fashion and an eagerness to help others. This role requires strong interpersonal skills, adaptability, and the ability to create a positive shopping experience for every customer.

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How would you promote H&M’s sustainability initiatives to customers?

I would approach conversations about sustainability by sharing specific initiatives H&M supports, such as the recycling program and sustainable production methods. Engaging customers in discussions about the positive impact they can make by choosing sustainable options would encourage them to participate.

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What strategies would you use to meet sales targets in your role as a Sales Advisor?

I would focus on understanding customers' needs to recommend products that resonate with them, actively promote loyalty programs, and participate in team meetings to share effective sales techniques. Building rapport with customers to encourage repeat visits is also essential.

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How do you handle multitasking while working in a busy retail environment?

I prioritize tasks by assessing immediate customer needs and operational duties. I stay organized and communicate with my team to ensure that we work efficiently. Flexibility is key in a retail space, allowing me to adapt to changing demands.

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Can you give an example of when you worked in a team to achieve a goal?

In my last job, our team was tasked with a visual merchandising project. We collaborated on ideas and executed a seasonal display that increased sales. Working together, we divided tasks based on our strengths, ensuring excellent teamwork and communication.

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Why do you want to work as a Sales Advisor at H&M?

I am excited to work as a Sales Advisor at H&M because of the brand's commitment to sustainability and inclusivity. I admire H&M’s trendy styles and would love to contribute to creating a positive shopping experience while sharing my passion for fashion with customers.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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DATE POSTED
March 18, 2025

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