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Business Development Manager - job 1 of 3

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

About MarTech

The MarTech Group connects marketing technology leaders and innovators through industry-leading events and digital solutions. We empower professionals with insights, strategies, and connections to drive business growth, foster innovation, and stay ahead of market trends. Our mission is to deliver exceptional experiences that enable our partners to thrive in the ever-evolving marketing technology ecosystem.

Job Description

For this vacancy we are open to remote working in the US

You'll play a key role in boosting revenue for our MarTech portfolio. How? By spotting new opportunities, nurturing client relationships, and managing important accounts.

Reporting to CMI's Head of Sales, you'll handle the entire sales process. This means:

  • Finding new leads
  • Reaching out to prospects
  • Managing accounts
  • Keeping clients happy

We're looking for someone who:

  • Takes the initiative
  • Delivers results
  • Gets excited about business growth
  • Can keep up with the fast-moving MarTech world

Business Development (80%)

  • Develop and implement strategies to meet and surpass revenue targets and sales goals
  • Connect with potential clients through a proactive outreach schedule, using various communication methods
  • Cultivate and nurture relationships with key stakeholders, uncovering new opportunities within accounts
  • Create and deliver customized proposals to clients, highlighting our event and digital solutions that align with their objectives
  • Oversee a diverse portfolio of events and major accounts, focusing on sustainable growth and client satisfaction
  • Keep abreast of market trends and share insights on emerging opportunities and challenges with product teams
  • Act as a brand ambassador at industry events, building client relationships and identifying new prospects

Reporting and Analytics (10%)

  • Monitor and evaluate sales performance using Salesforce, ensuring precise account management and revenue tracking
  • Share sales progress, pipeline activities, and key insights with leadership and cross-functional teams
  • Offer constructive feedback to enhance sales strategies and improve client offerings

Support and Collaboration (10%)

  • Coordinate with various teams to ensure smooth delivery of client commitments
  • Work closely with colleagues across departments to enhance client experiences and uncover additional opportunities
  • Engage in ongoing learning through training sessions and industry events to stay current on trends and refine your sales expertise
  • Maintain up-to-date and accurate records in our CRM systems

Qualifications

You'll bring:

  • Proven success in B2B sales, ideally in business development or account management
  • A track record of exceeding sales targets through strong networking and relationship-building
  • Exceptional organizational skills to manage shifting priorities and meet deadlines
  • Clear and persuasive communication, both verbal and written, with experience presenting to senior stakeholders
  • Proficiency in Microsoft Office Suite, particularly Excel
  • Ability to travel for client meetings and events

Nice to have:

  • Experience with Salesforce CRM
  • Familiarity with conferences and events

Compensation:

  • Salary: $75,000 to $85,000, plus commission.
  • Job posting closes on April 4th, 2025.

Are you ready to make an impact? Join us and shape the future of MarTech sales!

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at  LifeAt.Informa.com

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$80000 / YEARLY (est.)
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$75000K
$85000K

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What You Should Know About Business Development Manager, Informa Group Plc.

Are you ready to take on an exciting challenge as a Business Development Manager at Informa Festivals? In this role, you'll dive right into the vibrant world of MarTech, where innovation meets business savvy. Based out of our office located at 605 3rd Ave, New York, NY, or from the comfort of your own home in the US, you'll be at the forefront of driving revenue within our diverse portfolio. Your day-to-day will involve identifying new leads, nurturing existing client relationships, and managing key accounts with finesse. You'll have the chance to implement effective strategies aimed at surpassing sales targets while acting as a brand ambassador at industry events. At Informa, our commitment to keeping you informed about market trends means you’ll always have the insights needed to leverage new business opportunities. You'll be tapping into a supportive community that not only values your input but encourages ongoing learning and professional growth. If you have a proven track record in B2B sales and a passion for adding value to your clients, we want to hear from you! Join us in shaping the future of business festivals and MarTech sales, and let’s create something exceptional together.

Frequently Asked Questions (FAQs) for Business Development Manager Role at Informa Group Plc.
What are the main responsibilities of a Business Development Manager at Informa Festivals?

As a Business Development Manager at Informa Festivals, your main responsibilities include actively seeking new leads, managing key accounts, and nurturing client relationships to ensure their satisfaction. You're expected to develop and execute effective strategies for meeting revenue targets, create tailored proposals for clients, and act as a brand ambassador at various industry events. Your role will also require collaboration with internal teams to enhance client experiences and provide valuable insights regarding market trends.

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What qualifications are needed for the Business Development Manager position at Informa Festivals?

To qualify for the Business Development Manager role at Informa Festivals, you'll need proven success in B2B sales, ideally within business development or account management. Strong organizational and communication skills are essential, along with the ability to meet deadlines and manage shifting priorities. Familiarity with Salesforce CRM and experience with presenting to senior stakeholders would be beneficial. A proactive approach to networking and relationship-building is crucial in this fast-paced sales environment.

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How does the Business Development Manager contribute to client growth at Informa Festivals?

The Business Development Manager plays a critical role in driving client growth at Informa Festivals by identifying new business opportunities and fostering long-term relationships with clients. By understanding their unique needs, you can create personalized solutions that align with their objectives. Your efforts in proactively reaching out to potential leads and managing accounts directly influence client satisfaction and overall business growth for the MarTech portfolio.

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What is the expected salary range for the Business Development Manager position at Informa Festivals?

The expected salary range for the Business Development Manager at Informa Festivals is between $75,000 to $85,000, along with a commission structure that rewards your success in driving sales. This competitive compensation reflects the value placed on your role within the organization as you contribute to innovation in the MarTech field.

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Can remote work be considered for the Business Development Manager role at Informa Festivals?

Yes! Informa Festivals is open to remote working arrangements for the Business Development Manager position, allowing you the flexibility to work from anywhere in the US. This supports a healthy work-life balance while you engage in meaningful work that drives growth and innovation in the MarTech landscape.

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Common Interview Questions for Business Development Manager
Can you describe your experience in B2B sales as it relates to the Business Development Manager role at Informa Festivals?

When answering this question, highlight specific achievements and metrics that demonstrate your ability to drive sales. Discuss your strategies for identifying leads, managing relationships, and exceeding sales targets. Be sure to tie your experience back to the unique demands of the MarTech industry to illustrate relevance.

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What strategies would you implement to find new clients for Informa Festivals?

Outline a multi-faceted approach to client acquisition, including targeted outreach, networking at industry events, and leveraging social media. Discuss how you would tailor your strategy to address the specific goals and needs of potential clients within the MarTech ecosystem.

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How do you handle client objections or rejections in sales?

Discuss the importance of understanding the client's perspective before providing solutions. Share tactics such as active listening, empathizing, and offering alternatives to address their concerns. Highlight a specific example to show how you turned a negative situation into a positive outcome.

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What is your approach to building and maintaining long-term client relationships?

Emphasize the value of consistent communication and trust-building in client relationships. Describe your methods for staying connected, such as providing regular updates and seeking feedback, which ensure clients feel valued and understood, enhancing the chance of repeat business.

Join Rise to see the full answer
Explain how you stay updated with market trends relevant to the MarTech industry.

Talk about the various resources you utilize, including industry publications, attending conferences, and participating in workshops. Mention how you leverage this knowledge to bring valuable insights to clients, helping them stay ahead in a competitive market.

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What metrics do you consider most important when assessing sales performance?

Identify key performance indicators (KPIs) such as revenue growth, conversion rates, and client retention levels. Explain how you monitor these metrics using tools like Salesforce to make data-driven decisions that advance sales strategies.

Join Rise to see the full answer
Describe a time when you collaborated with other teams to achieve a common goal.

Provide a specific situation showcasing your teamwork skills. Discuss the goal, your role in collaborating, and how coordination with different departments led to successful outcomes. Emphasize the importance of cross-functional collaboration in sales.

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How would you customize sales proposals for different clients at Informa Festivals?

Discuss the importance of understanding each client’s unique needs and business objectives. Describe your process for gathering information, aligning your solutions to these needs, and presenting them in a way that drives their engagement and interest in your offerings.

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What excites you about working in the MarTech industry?

Share your passion for innovation and the transformative potential of marketing technology. Discuss specific trends or developments that inspire you, and explain how this enthusiasm motivates you to contribute positively to Informa Festivals.

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How do you manage your time effectively when juggling multiple accounts?

Explain your method for prioritizing tasks, such as using CRM tools to track client needs and deadlines. Discuss how you set goals for each day and regularly reassess your commitments to ensure you meet client expectations while maintaining high productivity.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, remote
DATE POSTED
March 21, 2025

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