Senior Account Executive - job 1 of 3

The key responsibilities of a Senior Account Executive at LoopMe include building and closing a pipeline of advertising sales opportunities, managing existing business relationships in the Southeast territory, and developing strategic partnerships with agencies and advertisers. You will collaborate closely with various internal teams to implement effective sales strategies and ensure superior customer service.

Candidates applying for the Senior Account Executive position at LoopMe should possess significant experience in digital sales, specifically in mobile and/or video advertising. A proven track record in winning new clients is essential, along with an understanding of the programmatic landscape and mobile advertising market. Excellent presentation and communication skills are also required to succeed in this role.

A Senior Account Executive at LoopMe can expect a dynamic and supportive work environment that allows for remote work while based in Atlanta. LoopMe values entrepreneurial spirit and encourages employees to take initiative in a startup atmosphere. The company also emphasizes a healthy work-life balance with self-managed vacation policies and Summer Fridays, creating an engaging workplace culture.

LoopMe is committed to the professional development of its Senior Account Executives by providing training and career advancement opportunities. The company fosters an environment where continuous learning is encouraged, helping employees to gain essential skills and advance their careers in the advertising technology space.

LoopMe offers a comprehensive range of benefits to its Senior Account Executives, including a competitive commission structure and accelerators, healthcare coverage, a 401k plan, and a self-managed vacation policy with no maximum on annual leave. Additionally, employees enjoy the flexibility of working from anywhere for one month and participate in regular CSR activities organized by the company.

When answering this question, focus on your specific experiences related to programmatic advertising. Discuss campaigns you have managed, the technologies you used, and the results achieved. It's beneficial to emphasize your understanding of the landscape and how it has shaped your strategies.

Outline your approach to relationship-building, emphasizing active listening, understanding clients' needs, and providing tailored solutions. Discuss how you maintain communication and follow up consistently to ensure satisfaction and foster long-term partnerships.

Explain your method for addressing objections by acknowledging the client's concerns, providing factual information to counter misconceptions, and illustrating how your solutions can benefit them. Highlight your ability to empathize while steering the conversation back to the value you offer.

Detail your systematic approach to pipeline management. Mention tools you use for tracking progress, setting achievable goals, and following up on leads. Emphasize the value of ensuring your pipeline is accurately maintained and prioritized based on potential returns.

When discussing a successful sale, focus on the challenges you faced, how you overcame them, and the final results. This should include the sales strategies you implemented, the value provided to the client, and any positive impacts for both parties involved.

Explain your routine for keeping up with industry trends, whether through reading relevant publications, attending webinars, or participating in conferences. Stress the importance of being aware of changes in digital marketing and programmatic advertising and how it benefits your sales strategies.

Emphasize that teamwork is essential in achieving sales targets. Discuss how you collaborate with sales, account management, and technical teams to enhance service delivery, ensure client satisfaction, and resolve issues, proving that successful sales are often a team effort.

Reflect on a specific scenario where you had to pivot your strategy due to unforeseen circumstances, perhaps market changes or client challenges. Illustrate how you were adaptable, resourceful, and how the changes led to a successful outcome.

Identify a strength that is highly relevant to the Senior Account Executive role, such as negotiation skills or ability to understand client needs. Make sure to relate this strength to real-life examples of how it has contributed to your past successes in sales.

Share your specific attraction to LoopMe, highlighting its recognition in the industry, innovative solutions, and commitment to transforming advertising. Mention how you align with their values, and how you foresee contributing positively to their team.