Director, Category Management

The Director of Category Management at Maesa is primarily responsible for leading the development and execution of category strategies aligned with the company's business goals. This includes analyzing market trends, enhancing customer experience through data insights, optimizing product assortment, and fostering relationships with key retail partners to drive category growth.

To be considered for the Director of Category Management role at Maesa, candidates should have a minimum of 8 years of experience in category management, preferably in the beauty or consumer goods sectors. A strong understanding of category management processes, data analysis tools like Nielsen and Salesforce, and excellent communication skills are also vital for success in this position.

The Director of Category Management at Maesa drives digital growth by leveraging advanced analytics and reporting tools to identify growth opportunities. This includes insights from eCommerce performance data, optimizing customer interactions, and ensuring marketing efforts align with category strategies to enhance overall brand performance.

As the Director of Category Management at Maesa, you will collaborate with various teams, including sales, marketing, product development, and operations, to ensure seamless execution of category strategies. This cross-functional teamwork is key to achieving sales goals and aligning product launches with promotional strategies.

The work environment for the Director of Category Management at Maesa is dynamic and innovative, combining in-office engagement three days a week with a hybrid setup. Maesa fosters a culture of creativity and collaboration, providing opportunities for professional growth and encouraging a balance between work and personal life.

In this response, I would focus on your understanding of market analysis and consumer insights. Discuss how you would leverage data to develop actionable strategies that align with the company's goals. Mention your approach to optimizing product assortment and enhancing retailer relationships to maximize sales growth.

Highlight your experience in building strong partnerships with retailers through effective communication and mutual goal alignment. Discuss your ability to understand their operations, share insights, and coordinate promotional strategies to ensure successful product placements.

Share a specific example showcasing your analytical skills, explaining the tools you utilized and how the insights derived influenced your strategic decision-making process, leading to measurable outcomes and increased sales.

Talk about your familiarity with eCommerce platforms, digital marketing activation, and how you've successfully driven growth through online channels. Cite specific tools or strategies you've implemented that resulted in improved performance metrics.

Discuss your leadership philosophy, emphasizing the importance of fostering a collaborative environment. Share specific strategies you would use for mentoring your team members, such as regular one-on-ones, setting professional development goals, or facilitating training opportunities.

Mention key performance indicators such as sales growth, market share, average order value, and customer engagement metrics. Explain how you would monitor these metrics through dashboards and reports to inform ongoing strategy adjustments.

Provide an example of a challenging product-related decision you've faced, detailing the factors you considered, your data-driven rationale, and the eventual outcomes. Emphasize the importance of aligning decisions with customer needs and business objectives.

Detail the methods you use to stay informed about beauty and consumer goods trends, including following industry publications, attending relevant conferences, and leveraging market research. Highlight how this knowledge has positively informed your decision-making process.

Discuss your approach to establishing clear communication channels and collaborative planning sessions between sales and marketing teams. Share how you prioritize alignment in promotional efforts and product launches to enhance overall effectiveness.

Talk about current industry challenges such as changing consumer preferences, digital transformation, and competition. Share your insights into how these challenges could be addressed effectively through strategic planning and innovative solutions.