Events Manager (Remote)

As the Events Manager at Mattermost, you will be responsible for the comprehensive planning and execution of various events, including industry conferences, webinars, and company-hosted activities. Your role involves developing an integrated events strategy that aligns with our business objectives, managing budgets, negotiating contracts, and collaborating across teams to ensure cohesive branding and messaging. You'll also evaluate event performance and analyze key data to inform future strategies, always with a focus on driving pipeline and revenue.

To apply for the Events Manager position at Mattermost, you should have 2-4 years of experience in event management or a related role, preferably within B2G or B2B sectors. Strong attention to detail, project management skills, and excellent communication abilities are essential. You should be a strategic thinker with a passion for event innovation and creativity. Experience with budget management and a readiness to travel for events are also required.

At Mattermost, evaluating event performance is a key responsibility of the Events Manager. You will analyze lead generation data, assess brand awareness, and calculate return on investment (ROI) from each event. This information is crucial for refining future event strategies, and you will be expected to provide detailed reports that highlight key learnings and insights from your analyses to continuously enhance our event marketing program.

Mattermost promotes a remote-first work culture that prioritizes collaboration and innovation. As an Events Manager, you'll work alongside diverse teams and be encouraged to share your unique perspectives. The company values customer obsession, trust, and high impact, creating a supportive environment where your contributions can lead to significant outcomes. The inclusive atmosphere at Mattermost ensures that all staff and applicants are treated with respect, regardless of their backgrounds.

The salary range for the Events Manager position at Mattermost is between $75,000 and $90,000 a year. This competitive salary reflects the importance of the role in supporting our ABM campaigns and achieving our pipeline and revenue goals. We believe in compensating our employees fairly and are committed to providing a supportive environment that fosters growth and development within our team.

When answering this question, highlight specific events you've managed from concept development to execution. Discuss your planning strategies, overcoming challenges, and ensuring all logistics went smoothly. Mention how you tailored events to meet specific business objectives and the outcomes in terms of attendance and engagement.

Explain your project management techniques, such as using timelines, checklists, and collaboration tools to track progress. Mention how you assess each event's importance and deadlines to allocate resources effectively. Sharing specific examples of multitasking will demonstrate your reliability.

Discuss your approach to negotiation, including your research techniques, understanding vendor offerings, and preparing key points in advance. Highlight the importance of establishing mutual benefit in negotiations to achieve optimal terms and reinforce how this has benefited your previous events.

Talk about the importance of a unified brand identity and how you collaborate with marketing teams to standardize messaging across all touchpoints. Share experiences where you successfully integrated branding, such as visuals and key messages, into events to enhance audience engagement.

Mention key performance indicators relevant to events, such as lead generation, attendee feedback, and ROI. Explain how these metrics provide insights into the effectiveness of an event and can inform improvements for future strategies. Providing quantitative results from past events would strengthen your answer.

Discuss your methods for keeping up with industry trends, such as attending webinars, following leaders in the event management space on social media, and participating in professional networks. Highlight how staying informed helps you apply innovative strategies to your events.

Share a specific example that outlines the event's goals, the planning process, and how you engaged the audience. Discuss the key elements that contributed to its success, such as effective marketing, a compelling agenda, or strategic partnerships, to illustrate your capabilities.

Emphasize your adaptability and calm approach in high-pressure situations. Discuss your problem-solving skills and the importance of having contingency plans in place. Sharing a relevant personal experience can demonstrate your ability to manage unforeseen challenges effectively.

Explain that the Events Manager plays a vital role in bridging marketing campaigns with real-time customer engagement. Discuss how well-executed events create opportunities for lead generation, enhance brand visibility, and strengthen customer loyalty, reinforcing the event's importance in broader strategies.

Reflect on the alignment between your career goals and Mattermost’s mission. Discuss your enthusiasm for the company's focus on innovation and technology solutions, and how you can contribute to their success by implementing impactful events. Personalize your answer further by mentioning specific aspects of Mattermost that resonate with you.