Sales Account Executive

As a Sales Account Executive at Dotdash Meredith, your main responsibilities include developing and maintaining a sales territory, assessing the market potential of clients, prospecting new business opportunities, managing client relationships, and exceeding revenue goals. You'll engage with both clients and advertising agencies, ensuring that their marketing needs are met through tailored advertising solutions.

To qualify for the Sales Account Executive role at Dotdash Meredith, candidates should ideally have a college degree and a minimum of 3 years' experience in sales, particularly in digital and advertising media. A proven track record of sales accomplishments, exceptional communication skills, and the ability to develop strategic marketing plans are essential for success in this role.

Dotdash Meredith is committed to the professional development of its Sales Account Executives. The company offers various training programs, access to industry resources, and mentorship opportunities. Additionally, the collaborative environment allows you to gain insights from experienced colleagues, helping you refine your sales strategies and stay ahead in the competitive field of marketing.

While the specific commission structure for Sales Account Executives at Dotdash Meredith is not publicly disclosed, the role is designed with performance-based incentives in mind. Achieving revenue goals will typically lead to significant commission opportunities, enhancing the overall compensation package, which already includes a competitive base salary and additional benefits.

Sales Account Executives at Dotdash Meredith can expect a dynamic, team-oriented work environment that encourages collaboration and innovation. With a hybrid schedule allowing for three in-office days per week, you’ll benefit from face-to-face interactions and team support while still enjoying flexibility in your work routine.

When developing new client relationships, I focus on understanding the unique needs of each potential client. I use research to prepare for meetings and ensure my presentations are tailored, showcasing how my approach aligns with their goals. Building trust through open communication and exceptional service is key.

I have over three years of experience in digital sales, where I utilized a variety of marketing strategies to drive engagement. This includes using data analytics to identify target markets, creating tailored solutions based on clients’ needs, and leveraging social media channels to boost visibility and reach.

To exceed annual revenue goals, I prioritize establishing clear targets and consistently review performance metrics. Utilizing a mix of prospecting techniques, maintaining strong client relationships, and actively seeking feedback helps me identify opportunities for upselling and cross-selling, ultimately boosting revenue.

Handling client objections effectively involves active listening and empathy. I welcome objections as opportunities to understand the client's concerns better. I then respond with informative insights and examples that directly address their pain points, reinforcing how our services provide value.

In my previous positions, I utilized CRM software like Salesforce for tracking client interactions and managing sales pipelines. I also employed tools like Google Analytics for data insights and engagement metrics, as well as marketing automation platforms to streamline processes and enhance outreach efforts.

I prioritize accounts based on potential revenue and the needs of each client. Using a structured schedule, I allocate time for client meetings, follow-ups, and lead generation activities to ensure I’m meeting the demands of all my accounts and effectively managing my workload.

To understand a client’s marketing pain points, I conduct thorough pre-meeting research, asking probing questions during our discussions. Actively listening to their responses allows me to gather essential insights about their challenges, which I find crucial for offering tailored marketing solutions.

In a challenging sale, I focused on addressing the client's specific concerns by providing detailed case studies of similar clients I assisted. By building rapport and customizing my approach, I not only closed the deal but also established a long-term partnership that benefited both parties.

I stay informed about industry trends and changes through regular reading of industry publications, attending webinars and networking events, and participating in professional organizations. This proactive approach helps me adapt strategies and stay competitive in the marketing landscape.

A successful sales team thrives on collaboration, communication, and shared goals. Team members should support each other, share insights, and celebrate successes together, fostering a motivating environment that pushes everyone to excel and achieve their targets.