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Sales Director (Programmatic/Youtube)

Thank you for considering the Sales Director role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. 

This role is based in our New York office, and must be willing to work on a Hybrid schedule.

Responsibilities

  • Deliver and exceed sales revenue targets
  • Build, manage and grow a strategic account list with a focus on programmatic clients/agency teams and auction/biddable media
  • Ability to navigate complex holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.)
  • Devise an individual sales strategy that proactively identifies short-term & long-term opportunities, building a pipeline of revenue
  • Develop strategic relationships with your clients, understanding their business, their challenges and their needs
  • Manage all client communication, from the RFP process (briefing to conversion) to leading client meetings (presenting to follow ups)
  • Collaborate with internal stakeholder teams; client success, media & ad ops, data, creative, marketing & finance
  • Become a subject matter expert for all Moonbug IP's
  • Stay up to date with industry needs
  • Other duties as assigned
  • 8+ years in digital advertising, with proven success in selling through PMP and PG deals
  • Strong relationships with agency groups, particularly with programmatic/performance teams
  • Have a deep understanding of digital media landscape, including DSPs/SSPs/DMPs, content companies, tech platforms and measurement companies
  • Strong presentation skills and ability to sell through ideas to clients
  • Excited to be a part of a fast paced environment
  • Results driven
  • Solutions oriented with strong problem solving skills
  • Exceptional interpersonal, communication and analytical skills
  • Must possess strong leadership and time management skill
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Wellness Resources
  • and more!

Salary $160,000-180,000 + Commission

At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes.

Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.

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What You Should Know About Sales Director (Programmatic/Youtube), Moonbug Entertainment

Join Moonbug Entertainment as a Sales Director specializing in Programmatic and YouTube, where your skills will flourish in an exciting, fast-paced environment dedicated to inspiring children through top-tier entertainment brands like CoComelon and Blippi. In this pivotal role, you will not just hit sales revenue targets; you will exceed them, building and nurturing strategic relationships with programmatic clients and agency teams. Navigating the complex landscape of digital advertising is your forte, and your ability to negotiate key partnerships will drive our success in a competitive marketplace. Collaborate with diverse teams, from client success to marketing, while becoming the go-to subject matter expert for all of Moonbug's intellectual properties. Your proven experience in digital advertising and strong relationships with agency groups will allow you to create tailored sales strategies that proactively identify new opportunities for growth. With your exceptional interpersonal skills and keen problem-solving abilities, you’ll communicate effectively throughout the entire client journey—from RFP to ongoing meetings—ensuring that every partnership we build is mutually beneficial. Sounds exciting? It is! Here at Moonbug, we not only want you to achieve professional success but also contribute to a culture that celebrates diversity and creativity, making a real impact in the world of children's entertainment. So, if you’re ready for a rewarding challenge with a generous compensation package including health care and retirement plans, take the leap and join us!

Frequently Asked Questions (FAQs) for Sales Director (Programmatic/Youtube) Role at Moonbug Entertainment
What are the primary responsibilities of a Sales Director at Moonbug Entertainment?

As a Sales Director at Moonbug Entertainment, your key responsibilities revolve around driving sales revenue, managing strategic accounts with a focus on programmatic clients, and navigating complex agency structures to negotiate partnerships. You’ll also be developing sales strategies, fostering client relationships, and collaborating with internal teams to ensure that all client communications run smoothly.

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What qualifications are required for the Sales Director position at Moonbug Entertainment?

To be considered for the Sales Director role at Moonbug Entertainment, you should possess 8+ years of experience in digital advertising, a proven track record in selling through PMP and PG deals, and strong relationships within agency groups. A deep understanding of the digital media landscape, excellent presentation and communication skills, and the ability to thrive in a fast-paced environment are also essential.

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What type of work environment can I expect at Moonbug Entertainment?

At Moonbug Entertainment, you can look forward to a dynamic and inclusive work environment. The culture promotes creativity, collaboration, and mutual respect among diverse voices. The role also offers a hybrid working schedule, allowing for both in-office teamwork and remote flexibility, which is ideal for maintaining a work-life balance.

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How does Moonbug Entertainment support employee wellbeing?

Moonbug Entertainment supports employee wellbeing through a comprehensive benefits package that includes health care plans, paid time off, family leave, and wellness resources. This commitment reflects the company's aim to foster a supportive environment where every employee can thrive both professionally and personally.

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What is the salary range and commission structure for the Sales Director role at Moonbug Entertainment?

The salary range for the Sales Director role at Moonbug Entertainment is between $160,000 and $180,000, complemented by a competitive commission structure. This compensation aims to recognize and reward your contributions toward the company’s success in the children's entertainment sector.

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Common Interview Questions for Sales Director (Programmatic/Youtube)
What strategies would you implement as a Sales Director at Moonbug Entertainment?

When discussing strategies, showcase your ability to devise individualized sales approaches that align with the specific needs of programmatic clients. Highlight your experience in identifying short-term and long-term opportunities, and consider mentioning how you would leverage Moonbug’s strengths to position its offerings effectively in the market.

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How do you manage relationships with key stakeholders in complex organizational structures?

In your response, emphasize your relationship-building skills and your method for navigating complex structures. Discuss specific examples from your previous roles where you've successfully engaged with stakeholders, negotiated deals, or collaborated across departments to meet client needs.

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What metrics do you use to measure success in a sales role?

When answering this, focus on metrics such as sales revenue, client retention rates, pipeline growth, and conversion rates from RFP to client meetings. Explain how you use these metrics to adjust strategies and ensure alignment with overall business goals.

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How do you stay updated on industry trends in digital advertising?

Highlight your proactive approach to staying informed about the industry by subscribing to relevant publications, attending webinars, and participating in industry conferences. Mention any specific sources or networks you rely on to provide you with insights into the digital advertising landscape.

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Can you give an example of a successful deal you closed and the approach you took?

Prepare a brief case study of a deal that showcases your negotiation skills, strategy development, and relationship management. Discuss the challenges you faced and how your approach led to a successful closure and long-term partnership.

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What is your experience with programmatic advertising?

Emphasize your extensive experience in programmatic advertising, detailing how you have sold through PMP and PG deals. Discuss how this experience has equipped you with the necessary skills to understand client needs and effectively communicate the value of programmatic solutions.

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How do you handle conflicts with clients or internal teams?

Discuss your conflict resolution skills by explaining how you approach disagreements with an open mind and seek to understand all perspectives. Provide examples of previous conflicts you've navigated and the positive outcomes that resulted from your approach.

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How would you approach a new client acquisition?

In your response, focus on your methodology for researching potential clients, understanding their unique needs, and crafting a tailored pitch that highlights Moonbug's offerings. Mention your strategies for building rapport and providing value from the initial interaction.

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What tools or software do you find essential for managing sales operations?

Mention any CRM systems, analytics tools, or digital marketing platforms you have experience with and how they have streamlined your sales operations. Highlight how these tools can assist in tracking client interactions, measuring performance, and refining sales strategies.

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Why do you want to work at Moonbug Entertainment as a Sales Director?

Tailor your response by expressing admiration for Moonbug's mission to inspire children and the innovative approach it takes in the entertainment industry. Share how your values align with the company's culture and how your skills can contribute to its growth and success in the digital landscape.

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DATE POSTED
January 12, 2025

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