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Senior Marketing Writer

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.  

  

With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.  


Position Summary:


Senior Content Marketing Manager at Perforce is searching for a Senior Marketing Writer to join the team.  We are looking for an individual who can lead the charge on developing new content that speaks to the target audience and supports our sales leaders in the field. Being able dive in, interpret tech, and soak up as much knowledge as possible from SMEs is a must. The Writer helps develop new topics and content ideas, in addition to providing global and line-item edits on written drafts. The Writer also ensures consistency in tone and language across all Marketing Communications. We are looking for someone with a demonstrated history of success to drive growth for one of our fastest-growing product lines, the Delphix data platform. 

 

Enterprises around the world choose the Delphix DevOps Data Platform for integrated data masking and virtualization to rapidly deploy compliant data into environments across clouds. Leading companies, including BNP Paribas, Choice Hotels International, Worldpay, Michelin, Molina Healthcare, and Fannie Mae, use Delphix to accelerate innovation without compromising safety.  



Requirements:
  • Bachelor’s degree required, preferably in Communications, Journalism, English, Creative Writing, or a related field.  
  • 5+ years of experience as a professional copywriter (corporate or agency environment), preferably writing copy for technology or software.  
  • Proven ability to proofread and copyedit, strong attention to detail.
  • Strong organizational skills with a penchant for consistent processes.
  • Ability to “tell the story” and structure the content appropriately to compel the reader to action.
  • Expertise in and demonstrated application of current SEO tactics.
  • Enthusiasm for software industry and a technical aptitude.
  • Proficient in Microsoft Office.
  • Excellent written and verbal communication skills.
  • Responsive to feedback.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously


Responsibilities:
  • Concepts and writes impeccable copy for corporate website, email marketing, social media platforms, online advertising, video scripts, lead generation campaigns, trade shows, press releases, case studies, sales collateral, etc. 
  • Applies SEO expertise to ensure website is optimized for search and drives inbound leads. The Writer identifies keyword opportunities and content gaps, works with the internal subject matter experts to develop content that fills those gaps, and edits the content for SEO. 
  • Interviews subject matter experts to generate new blog posts, white papers, eBooks, webinar topics, and other thought leadership. 
  • Collaborates with designers on the look, tone, and feel of new content.
  • Proofreads and edits presentations, blog posts, and other miscellaneous external and internal projects. 


Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

 

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!

 

www.perforce.com

 

Perforce Software is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, family or relationship structure, military service and veteran status, physical or mental disability, genetic information, gender identity, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Perforce Software's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.

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What You Should Know About Senior Marketing Writer, Perforce

Join the innovative team at Perforce as a Senior Marketing Writer in Minneapolis, MN, where creativity meets technology! At Perforce, we create an environment that values collaboration, creativity, and well-being—essential qualities for anyone looking to jump into a fulfilling career. As a Senior Marketing Writer, you'll have the chance to craft compelling content for a variety of channels, from corporate websites to email marketing campaigns. Your ability to dive into technical material and translate it into engaging, accessible language will help support our sales leaders and nurture our valued audience. You’ll work closely with Subject Matter Experts to generate impactful content that fills in the gaps, ensuring an inclusive tone across all communications, while also applying your SEO expertise to drive traffic and engagement. This role is perfect for someone with a passion for technology and a knack for storytelling. With Perforce's outstanding reputation and a portfolio that includes Fortune 100 companies, you’ll be contributing to the growth of one of our fastest-growing product lines, the Delphix data platform. So if you love creating content that drives results and inspires innovation, apply today and elevate your career with us!

Frequently Asked Questions (FAQs) for Senior Marketing Writer Role at Perforce
What are the main responsibilities of a Senior Marketing Writer at Perforce?

The Senior Marketing Writer at Perforce is responsible for creating and curating high-quality content across multiple platforms, including the corporate website, email campaigns, and social media. This role involves collaborating with designers and subject matter experts to ensure content coherence in tone and style, as well as applying SEO best practices to optimize content for search engines, thereby driving inbound leads.

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What qualifications are required for the Senior Marketing Writer position at Perforce?

To qualify for the Senior Marketing Writer position at Perforce, candidates should have a Bachelor’s degree in Communications, Journalism, English, or a related field. Additionally, a minimum of 5 years of experience in copywriting, preferably in the technology or software industry, is essential. Strong organizational skills, attention to detail, and proficiency in SEO tactics are also critical for success in this role.

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How does SEO play a role in the Senior Marketing Writer's job at Perforce?

SEO is a crucial aspect of the Senior Marketing Writer’s role at Perforce. The writer is responsible for identifying keyword opportunities and content gaps and will work collaboratively with subject matter experts to develop SEO-optimized content that attracts organic traffic and generates leads. This ensures that the visibility of Perforce's various content pieces is maximized.

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What kind of projects will a Senior Marketing Writer work on at Perforce?

As a Senior Marketing Writer at Perforce, you will work on a diverse range of projects that include crafting copy for the corporate website, email marketing campaigns, trade shows, sales collateral, and thought leadership pieces such as blogs, white papers, and eBooks. Each project aims to communicate the value of our technology solutions effectively to our audience.

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What skills are important for a Senior Marketing Writer at Perforce?

Key skills for a Senior Marketing Writer at Perforce include superb writing and editing capabilities with strong attention to detail, technical aptitude, and proficiency in current SEO tactics. Strong organizational and communication skills are essential for managing multiple projects efficiently and for ensuring consistency across all marketing communications.

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What is the company culture like at Perforce for a Senior Marketing Writer?

Perforce's company culture is rooted in collaboration, creativity, and wellness. As a Senior Marketing Writer, you’ll be part of a supportive environment that values contributions and encourages personal growth. Team members are recognized for their input, presented with new opportunities, and rewarded generously for their hard work.

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How does a Senior Marketing Writer at Perforce collaborate with other teams?

The Senior Marketing Writer collaborates closely with designers, sales leaders, and subject matter experts. This collaboration ensures that the created content aligns with the overall marketing strategy while being visually appealing and contextually relevant, ultimately improving engagement with our audience.

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Common Interview Questions for Senior Marketing Writer
What experience do you have in writing for the technology industry as a Senior Marketing Writer?

Discuss specific projects where you've created tech-focused content, emphasizing the technologies involved, your target audience, and how your writing facilitated understanding of complex topics.

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How do you approach SEO when creating content?

Explain your process for conducting keyword research, analyzing competitors, and integrating keywords naturally into your content while maintaining readability and engagement.

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Can you provide examples of how you've worked with subject matter experts?

Share instances where you've effectively collaborated with SMEs, outlining how you gathered insights, developed questions, and synthesized their expertise into your writing.

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What strategies do you use to ensure consistency in tone and voice across all marketing communications?

Describe your methods for developing brand voice guidelines and how you apply them to various content types. Mention any tools or processes you have used for maintaining consistency.

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How do you handle feedback on your writing?

Discuss your approach to receiving and incorporating feedback, emphasizing your open-mindedness and willingness to collaborate for improved results.

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What is your process for managing multiple writing projects simultaneously?

Illustrate how you prioritize tasks, manage deadlines, and utilize tools or methodologies for tracking progress on content creation while ensuring quality remains uncompromised.

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How do you ensure your content resonates with the target audience of Perforce?

Explain how you research the audience, develop personas, and tailor your messaging based on user needs, preferences, and pain points to enhance engagement.

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Describe a challenging writing project you've completed and how you overcame any obstacles.

Share a specific story, highlighting the challenge, the steps you took to address it, and the positive outcome resulting from your persistence.

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What tools do you use for writing and editing content?

List the tools you are proficient in, such as Microsoft Office, SEO tools, or editing software. Explain why you prefer them and how they enhance your writing process.

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Why are you interested in becoming a Senior Marketing Writer at Perforce?

Express your enthusiasm for Perforce's mission, its market presence, and the prospect of contributing to compelling content that drives sales, emphasizing your alignment with company values and culture.

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Founded in 1995, Perforce Software is a leading provider of highly scalable development and DevOps solutions designed to deliver dynamic development, intelligent testing, risk management, and boundaryless collaboration. They partner with organizat...

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Full-time, on-site
DATE POSTED
November 29, 2024

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