Campaign Operations & Content Management - Digital Sales - job 2 of 21

The Campaign Operations & Content Management role at Visa involves supporting the orchestration and execution of regional Demand Response campaigns, collaborating with various cross-functional teams, and implementing effective lead management processes. You'll also be responsible for managing outbound BDR campaigns and analyzing their performance to optimize conversion rates.

Candidates for the Campaign Operations & Content Management position at Visa should be customer-obsessed, highly organized, and possess strong strategic thinking skills. Additionally, a background in marketing or sales, alongside the ability to manage multiple projects simultaneously, is highly beneficial for success in this role.

Visa's Campaign Operations & Content Management team plays a pivotal role in supporting our Digital Sales transformation by ensuring that regional campaigns align with broader organizational goals. This team also implements AI and automation solutions to enhance the efficiency and effectiveness of Demand Response campaigns.

In the Campaign Operations & Content Management role, you'll utilize tools such as Microsoft Dynamics for managing outbound campaigns, Highspot for content management, and data analytics platforms to track and analyze campaign performance, ensuring you maximize impact.

The work culture at Visa for the Campaign Operations & Content Management team is a dynamic blend of innovative startup energy and the stability of a global leadership position. Team collaboration, creativity, and a customer-centric approach are highly valued, creating a supportive environment for career growth.

When answering this question, highlight specific campaigns you've managed, detailing your role and the tools used. Emphasize how you aligned these campaigns with business objectives and the outcomes achieved.

Discuss your method of prioritizing tasks, such as utilizing project management tools and setting clear goals. Provide an example of a time when you successfully managed competing deadlines and delivered results.

Share a detailed example, outlining the campaign's objectives, your role, the strategies employed, and the results achieved. Use metrics to quantify success and demonstrate your impact.

Explain your communication strategies and how you've fostered strong relationships with various departments. Use an example to illustrate how effective collaboration led to successful campaign execution.

Discuss your experience with data analysis and reporting tools. Explain how you've used performance metrics to assess campaigns and the steps taken to optimize them for better results.

Detail your proficiency with specific tools relevant to campaign operations, such as Microsoft Dynamics, email marketing platforms, and analytics tools. Share how you've used these tools to enhance campaign performance.

Highlight key practices in lead management, such as segmentation, personalization in outreach, and timely follow-ups. Emphasize how understanding your target audience is crucial for success.

Share your experience with adopting and integrating new technologies. Discuss how you assess needs, define metrics for success, and engage team members in the implementation process.

Explain your methods for continuous learning, such as attending industry conferences, subscribing to relevant publications, and participating in webinars. Share how this knowledge has informed your work.

Discuss your openness to feedback and how you use it for personal and professional growth. Provide an example of a time feedback led you to improve a campaign or process successfully.