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Senior Go-to Market Manager, US Legal Markets

Do you enjoy supporting our Go-To-Market strategy to drive growth?

Do you enjoy collaborating cross-functionally to deliver on common goals?

About our Team:

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the Role:

We are seeking a Senior Legal Project Manager to lead go-to-market strategies for large law firms and law schools within the U.S. legal market. This role is responsible for developing and executing strategic product launch initiatives, driving market penetration, and ensuring alignment between product, sales, marketing, and customer needs. The ideal candidate has a deep understanding of the legal industry, experience in go-to-market execution, and a passion for delivering customer-centric solutions.

Responsibilities:

  • Developing and implementing segment-specific go-to-market strategies to drive growth and customer adoption within large law firms and law schools.
  • Conducting market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
  • Developing sales tools, collateral, and training materials to equip the sales team with actionable insights and effective messaging.
  • Supporting integrated marketing campaigns, leveraging digital, content, and event marketing strategies to generate leads and drive engagement.
  • Gathering customer feedback to inform product development, marketing strategies, and business decisions.
  • Working closely with internal stakeholders, including Product Management, Sales, Customer Success, and Marketing, to ensure seamless execution of GTM initiatives.
  • Tracking, measuring, and optimizing GTM initiatives based on KPIs, such as revenue growth, market share, and customer engagement.
  • Creating and managing project documentation for pricing initiatives, product launches, and marketing campaigns.
  • Engaging with C-level executives at law firms to present the LexisNexis ecosystem and future vision.

Requirements:

  • Have outstanding interpersonal and organizational skills, with a results-driven and forward-thinking approach and experience mentoring jr staff or leading cross-functional teams.
  • Be highly self-motivated, confident, and creative individual with a strong sense of ownership.
  • Have a JD, MBA or relevant equivalent experience
  • Have extensive experience in go-to-market strategy, product marketing, or related roles, preferably within the legal or professional services industry.
  • Have a great understanding of the legal market, particularly large law firms and law schools; legal tech, AI, or data-driven legal tools.
  • Have excellent communication, analytical, and project management skills, including managing and communicating with Sales and Product stakeholders
  • Have experience in a client-facing or consultative role working with executive stakeholders.
  • Be proficient in CRM, marketing automation, and data analytics tools.

Work in a way that works for you:

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you:

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the business:

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

Please read our Candidate Privacy Policy.

Average salary estimate

$105000 / YEARLY (est.)
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$120000K

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What You Should Know About Senior Go-to Market Manager, US Legal Markets, RELX

Are you ready to make a significant impact in the legal market? LexisNexis Legal & Professional is on the lookout for a Senior Go-to Market Manager to join our Dayton, OH team! In this exciting role, you will be at the forefront of our go-to-market strategy, driving growth and establishing our brand within large law firms and law schools across the U.S. Your expertise in product launch initiatives will be invaluable as you ensure that our innovative offerings resonate with customer needs. You'll collaborate cross-functionally with the sales, marketing, and product management teams to create strategies that align with our vision. If you're passionate about the legal industry and have a strong understanding of the challenges they face, this could be the perfect fit for you. You'll engage directly with C-level executives to showcase the LexisNexis ecosystem and its future vision, while also mentoring junior staff, helping them grow in their careers. This role is all about creating meaningful connections and delivering solutions that make a difference. Join us and help shape the future of legal practice with LexisNexis!

Frequently Asked Questions (FAQs) for Senior Go-to Market Manager, US Legal Markets Role at RELX
What are the main responsibilities of a Senior Go-to Market Manager at LexisNexis Legal & Professional?

The Senior Go-to Market Manager at LexisNexis Legal & Professional is responsible for developing and implementing segment-specific go-to-market strategies. Key duties include driving growth within large law firms and law schools, conducting market research, creating sales tools, supporting integrated marketing campaigns, and gathering customer feedback to inform business decisions.

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What qualifications are required for the Senior Go-to Market Manager position at LexisNexis?

The ideal candidate for the Senior Go-to Market Manager position at LexisNexis should possess a JD or MBA, extensive experience in go-to-market strategy, and a strong understanding of the legal market. Additionally, exceptional communication, analytical, and project management skills are essential for success in this role.

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How does LexisNexis support the work-life balance of Senior Go-to Market Managers?

LexisNexis is committed to promoting a healthy work-life balance for its employees, including Senior Go-to Market Managers. We offer various well-being initiatives, flexible work arrangements, and generous leave policies such as shared parental leave and sabbaticals to ensure our team can meet both immediate and long-term goals.

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What skills are essential for the Senior Go-to Market Manager role at LexisNexis?

Essential skills for a Senior Go-to Market Manager at LexisNexis include outstanding interpersonal and organizational abilities, strong ownership instincts, proficiency in CRM and marketing automation tools, and experience in managing client relationships with executive stakeholders. A results-driven and collaborative mindset is pivotal for success.

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What does the career progression look like for a Senior Go-to Market Manager at LexisNexis?

At LexisNexis, a Senior Go-to Market Manager has the opportunity for substantial career growth. By leveraging their expertise and showcasing their results in driving market strategies, they can advance to higher managerial roles, take on larger projects, and mentor emerging talent within the organization.

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Common Interview Questions for Senior Go-to Market Manager, US Legal Markets
Can you describe your experience with go-to-market strategies in the legal industry?

When answering this question, focus on specific projects where you successfully developed and implemented go-to-market strategies. Highlight your understanding of both the legal sector and its unique challenges, and discuss how your strategies led to measurable success and alignment with customer needs.

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How do you conduct market research to identify customer pain points?

In your response, outline your approach to market research, such as quantitative surveys, qualitative interviews, and competitive analysis. Emphasize how you synthesize findings into actionable insights that guide product development and market positioning, showcasing your analytical skills and customer focus.

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What tools or technologies have you used to support your marketing strategies?

Share your experience with specific CRM systems, marketing automation software, and analytics tools. Explain how you've used these technologies to enhance customer engagement, measure ROI, and optimize marketing campaigns, demonstrating your technical proficiency and data-driven decision-making.

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Describe a time you had to present to C-level executives. How did you prepare?

Detail your strategies for preparing impactful presentations for executive stakeholders, such as tailoring the content to their interests, utilizing data to support your arguments, and practicing delivery. Highlight the importance of understanding your audience's perspective and being ready for Q&A.

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How do you gather and leverage customer feedback in your projects?

Discuss your methods for collecting customer feedback, such as surveys, focus groups, or social media monitoring. Explain how you analyze feedback to inform product improvements and marketing strategies, demonstrating your commitment to customer-centric solutions.

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What challenges have you faced in go-to-market execution, and how did you overcome them?

Share specific challenges you've encountered, such as misalignment with sales teams or changes in product direction. Detail the steps you took to address these issues, like enhancing interdepartmental communication or reevaluating strategy, showcasing your problem-solving skills.

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How do you measure the success of a go-to-market initiative?

Talk about the key performance indicators you track, such as revenue growth, market share, and customer engagement rates. Emphasize your ability to analyze these metrics and adjust strategies based on the results, demonstrating a results-driven mindset.

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Can you explain your approach to cross-functional collaboration?

In your response, highlight your strategies for effective teamwork across different departments. Discuss the importance of communication, establishing common goals, and leveraging each team’s strengths to achieve successful go-to-market initiatives.

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What is your approach to competitive analysis?

Explain your framework for conducting competitive analysis, including identifying key competitors, assessing their strengths and weaknesses, and determining market gaps. Discuss how you apply this analysis to refine your own go-to-market strategies.

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How do you stay updated on trends in the legal industry?

Mention your sources of industry news, such as legal publications, webinars, and networking events. Emphasize the importance of continuous learning and adapting your strategies based on evolving trends, ensuring that you remain well-informed and innovative in your approach.

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