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Senior Digital Designer (Ads)

Are you ready to rethink your routine? We’re looking for a Senior Digital Designer, specialising in Ads, to join our Creative department. This role will report into our Head of Design, we are looking for someone who is passionate; shaping creative communications and able to deliver extraordinary, best-in-class creative across all customer touch points.

You will have proven experience in designing for Ads and you will have a strong understanding of the unique creative requirements of social and digital advertising platforms incl. Meta, TikTok and YouTube and how to tailor assets for optimal performance on each platform.

You are always tapped into the latest creative trends, constantly exploring new ways to engage audiences through design. You keep a close eye on what brands and creators are doing across digital and social, dabbling in AI-powered tools to experiment and push creative boundaries. The right candidate will be ready to take our brand to the next level, playing a key role in helping to define a clear visual identity for our brand while maintaining Trinny London’s premium, joyful, and real tone.


Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values


We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role 

Your daily to-dos might look like this:

  • Own all design assets for our Ads channel from brief to delivery working closely with the Performance Marketing team on analysing Ad performance data to identify trends and insights to improve our Ad creative
  • Contributing to creative testing strategies for social media platforms including visuals, formats and design elements to improve performance
  • Support the Head of Design in maintaining and evolving the brand guidelines and acting as a brand guardian at all times to deliver assets of the highest execution
  • Design engaging, original, functional assets that align to and enhance the brand’s design identity for wider business channels when needed including site, email and social media 
  • Present innovative design solutions to briefs that support the marketing strategy, both commercially and creatively, is practically achievable and  strategically appropriate to enhance our brand identity
  • Onboarding and supporting freelance designers when required in collaboration with the Creative Operations team
  • Collaborate and build relationships with channels and attend creative briefing sessions

These skills will help you go far in this role:

  • Extensive, demonstrable experience being a part of a creative team, ideally under a lead creative/head of or art director for beauty, fashion or retail brands (in-house or agency)
  • A passion for Ad design and creative with a strong understanding of the specific requirements and best practices of individual social media platforms (e.g., Meta, TikTok, YouTube), including ad formats, aspect ratios, and technical specifications.
  • Strategic design approach shown through a keen interest in current emerging Ad formats and creative trends on social media, and examples of how you have proactively translated them into Ad design. 
  • Highly creative with the ability to own projects from the initial concept stage to delivery
  • Experience across all graphic design with strong animation/motion skills preferred
  • Passion for typography and strong understanding of typographic lockup best practice with a strong working knowledge of the ins and outs of google fonts
  • Strong understanding of how research and data impact design strategies
  • Expert working knowledge of Figma, Photoshop, Illustrator, Indesign & After Effects
  • Excellent organisational and communication skills
  • Flawless attention to detail
  • Strong ability to meet tight deadlines and multitask to manage several projects simultaneously
  • Highly collaborative team player with a positive, can-do attitude
  • Experience line managing a team
  • Strong ability to work autonomously

We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

  • Hybrid and flexible working, with core working hours
  • 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
  • Welcome to Trinny London Starter Stack and swag
  • Company discount for yourself, your friends, and family
  • Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
  • An annual personal training and development budget
  • Enhanced family friendly packages 
  • Pension scheme
  • Cycle to work scheme
  • T-Parties = many office socials as well as summer and festive celebrations!
  • Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.

 

We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.

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CEO of Trinny London
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Trinny Woodall
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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

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What You Should Know About Senior Digital Designer (Ads), Trinny London

Are you ready to take your creativity to the next level? We’re on the lookout for a Senior Digital Designer (Ads) to join our vibrant team at Trinny London. This is not just any role; it’s your chance to shape the future of our brand's advertising campaigns and make a real impact in the beauty industry. As part of the Creative department, you'll collaborate closely with our Head of Design, bringing fresh, inspiring ideas while ensuring that our unique brand voice shines through in every campaign. Your expertise in Ad design, particularly across platforms like Meta, TikTok, and YouTube, is crucial as you tailor visually stunning ads that resonate with audiences. You’ll not only produce eye-catching designs but also dive deep into performance data to optimize our creative strategies. Imagine exploring innovative design trends and leveraging AI tools to push creative boundaries—this is where your passion for design meets strategy. Your skills in animation, typography, and a solid grasp of technical specifications will enable you to create dazzling assets that capture attention and convert leads. With a strong focus on collaboration, you'll onboard freelance designers, contribute to brand guidelines, and ensure that every asset reflects the fun yet premium personality of Trinny London. If you’re excited about being a part of something transformative and thrive in a creative, fast-paced environment, we can’t wait to see how you can help elevate our brand further!

Frequently Asked Questions (FAQs) for Senior Digital Designer (Ads) Role at Trinny London
What are the key responsibilities of a Senior Digital Designer (Ads) at Trinny London?

As a Senior Digital Designer (Ads) at Trinny London, you'll be responsible for owning all design assets for our Ads channel, working closely with the Performance Marketing team to analyze ad performance data, and contributing to creative testing strategies. Your role will require you to support the Head of Design in maintaining evolving brand guidelines while designing captivating assets that align with our brand's identity.

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What qualifications should I have to apply for the Senior Digital Designer (Ads) role at Trinny London?

To qualify for the Senior Digital Designer (Ads) position at Trinny London, you should have extensive experience in a creative role, preferably with beauty, fashion, or retail brands. Strong skills in design software like Figma, Photoshop, Illustrator, Indesign, and After Effects are essential. Additionally, a strategic approach to design, knowledge of social media ad formats, and a passion for creativity are vital for success in this role.

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What are the creative trends a Senior Digital Designer (Ads) should be aware of at Trinny London?

In the dynamic role of Senior Digital Designer (Ads) at Trinny London, staying updated on emerging design trends and ad formats on social media platforms like Meta, TikTok, and YouTube is crucial. Understanding audience preferences, experimenting with innovative elements, and incorporating AI tools in your creative process will help you create engaging and effective ad designs that leverage current trends.

Join Rise to see the full answer
How does collaboration work for a Senior Digital Designer (Ads) at Trinny London?

Collaboration is at the heart of the Senior Digital Designer (Ads) role at Trinny London. You'll work closely with the Head of Design, Performance Marketing team, and freelance designers to ensure a cohesive approach across ad campaigns. Participating in creative briefings and sharing insights on ad performance will help enhance the overall effectiveness of our advertising strategy.

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What personal qualities are desired in a Senior Digital Designer (Ads) at Trinny London?

At Trinny London, we value qualities like creativity, attention to detail, and a collaborative spirit in our Senior Digital Designer (Ads). A positive attitude, the ability to work autonomously, and strong organizational skills are essential as well, as you'll be juggling multiple projects and tight deadlines while contributing to our mission of creatively transforming beauty.

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Common Interview Questions for Senior Digital Designer (Ads)
What previous experience do you have that makes you a good fit for the Senior Digital Designer (Ads) role?

When discussing your experience, focus on specific projects where you've had a significant impact in terms of design quality and ad performance. Talk about your work with beauty, fashion, or retail brands, and highlight any data-driven design strategies that led to successful campaigns.

Join Rise to see the full answer
Can you describe your design process when developing ads for social media?

Share your step-by-step process, from brainstorming concepts to researching audience engagement and performance metrics. Emphasize collaboration with marketing teams and using data to refine your designs, showcasing your strategic approach and understanding of platform-specific requirements.

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How do you stay updated on current design trends in the digital advertising space?

Discuss your methods for keeping up with design trends, such as following industry leaders, participating in online courses, or using social media platforms. Highlight any specific trends you’ve implemented in past projects that successfully resonated with audiences.

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What tools do you use for design, and why are they important?

List tools like Figma, Photoshop, Illustrator, Indesign, and After Effects that you use, and discuss their unique features that enhance your workflows. Share examples of projects where these tools significantly improved your design quality and efficiency.

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How do you incorporate feedback into your design work?

Explain your approach to receiving feedback, emphasizing your willingness to learn and adapt. Share a specific instance where you applied feedback to enhance a design, demonstrating your collaboration skills and commitment to improving your work.

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Describe a time when you had to meet a tight deadline while maintaining quality in your design work.

Talk about a specific project where you successfully managed your time and resources to deliver high-quality designs under pressure. Highlight your organizational skills, ability to prioritize tasks, and any collaborative efforts that helped you meet the deadline.

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What is your approach to designing for different social media platforms?

Discuss your strategic methodology for understanding the unique requirements of each platform and how you tailor your designs accordingly. Mention specific formats or specifications for platforms like TikTok, Meta, or YouTube, showcasing your adaptability and attention to detail.

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How do you measure the effectiveness of your advertising designs?

Describe your process for analyzing metrics such as engagement rates, click-through rates, and conversion rates after launching ads. Share examples of adjustments you’ve made based on performance data to further improve ad designs.

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Can you give an example of a creative challenge you've faced, and how you overcame it?

Provide a specific example where you encountered a creative block or a challenging design request. Explain how you approached the problem, the steps you took to find inspiration or solutions, and the final outcome of your design work.

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Why do you want to work for Trinny London as a Senior Digital Designer (Ads)?

Share your passion for the beauty industry and your admiration for Trinny London’s mission. Highlight how your personal values align with the company’s culture and your eagerness to contribute your creative expertise to enhance their brand presence in the market.

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Super-charged by 20+ years of experience in the fashion and beauty world, Trinny Woodall founded Trinny London with an important mission – to offer effortless, personalised beauty to people of all ages. Highly active on social media, Trinny share...

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