Digital Programme Specialist | Work from home

The Digital Programme Specialist at Twoconnect is primarily responsible for planning, setting up, optimizing, and reporting on programmatic advertising campaigns across various DSPs like Google DV360. This includes developing audience targeting strategies, monitoring budgets, and troubleshooting any technical issues that arise during campaign execution.

To apply for the Digital Programme Specialist position at Twoconnect, candidates should hold a tertiary qualification in fields such as Business, Marketing, or Communications. Additionally, a minimum of 3 years of experience in digital marketing, preferably with agency experience, is required to excel in this role.

Twoconnect offers comprehensive training and development programs for its Digital Programme Specialists. This includes access to employee engagement events, company outings, and wellness sessions, ensuring that every team member can grow their skills while enjoying a supportive and fun work environment.

As a Digital Programme Specialist at Twoconnect, you will work with various performance reporting tools and DSPs, especially Google DV360. Familiarity with emerging trends and technologies in programmatic advertising is also essential, as you'll need to research and test new tactics to enhance campaign performance.

At Twoconnect, the culture is fun, supportive, and inclusive. As a Digital Programme Specialist, you'll be part of a dedicated team managed by individuals who prioritize employees' development and well-being. Regular engagement events further enhance team bonding and collaboration.

When discussing your experience with programmatic advertising platforms, be specific about the DSPs you have worked with, particularly how you used Google DV360 to manage campaigns. Highlight successful strategies you employed for campaign optimization and provide metrics that illustrate your impact.

In your response, detail the objectives of the campaign, the strategies you employed (including audience targeting and optimization tactics), and the results achieved. Use data to demonstrate success and highlight any challenges faced and how you overcame them.

Share the resources you utilize to stay current with digital marketing trends, such as industry blogs, webinars, and networking events. Discuss how applying these insights has influenced your work and improved campaign performance.

Explain the tools and metrics you typically analyze when reviewing campaign performance. Highlight your familiarity with performance reporting tools and how you extract actionable insights to inform future campaigns.

Discuss your troubleshooting strategies when encountering technical issues. Highlight steps you take to quickly identify and rectify issues, as well as your communication process with stakeholders to ensure transparency and maintain campaign momentum.

Provide examples of how you have developed and adjusted audience targeting strategies based on data analysis. Share any specific case studies where targeting significantly improved campaign results.

Discuss your philosophy on budget management in campaigns, including how you monitor and adjust allocations based on campaign performance. Provide examples of campaigns where you effectively managed budgets to meet financial goals.

Explain your collaboration strategies with other teams, such as client-facing or analytics teams. Highlight specific instances where cross-functional teamwork has led to successful outcomes and improved communication.

Share your passion for digital marketing and programmatic advertising. Discuss personal goals and what excites you about developing innovative strategies and improving campaign performance within a supportive team environment.

Discuss the importance of feedback and how you actively seek it from colleagues and stakeholders. Provide examples of how you have applied feedback to adjust strategies or improve campaign execution.