Copy of Manager, Pricing Strategy - job 19 of 19

The Manager of Pricing Strategy at Visa will be responsible for developing and implementing pricing strategies for Visa’s value-added products and services. This includes conducting market research, creating pricing models based on competitive analysis, and collaborating with various teams to ensure alignment on pricing strategies.

Candidates should have experience in corporate strategy, management consulting, or product strategy, with a preference for those having prior pricing strategy or payment experience. Strong analytical skills, the ability to navigate a global matrix organization, and experience in a B2B selling environment are essential qualifications for the role.

The Manager of Pricing Strategy influences product and business strategy by analyzing product data, understanding competitors, and developing pricing and packaging strategies that align with market dynamics. They also create compelling business cases to drive strategic initiatives and ensure effective communication with senior executives.

Success in the Manager of Pricing Strategy role requires strong analytical skills to interpret complex data, excellent communication skills for creating executive-level presentations, and a proactive approach to simplifying pricing structures to enhance sales processes. Collaboration with cross-functional teams is equally important.

The Manager of Pricing Strategy position at Visa is a hybrid role, combining both in-office and remote work. The specific expectation of in-office days will be determined by the hiring manager, offering flexibility while ensuring collaboration is maximized.

When developing a pricing strategy for a new product, I start by analyzing market trends and competitor pricing. I focus on understanding the product’s value proposition and aligning pricing to maximize revenue while remaining competitive. I would also consider input from sales teams to understand customer willingness to pay.

Absolutely. I once led a project where we needed to revise our pricing model for a software product. I gathered data from sales, marketing, and customer feedback, created a compelling business case, and presented it to the team. My approach highlighted the potential revenue increases, which ultimately drove alignment and support for the new pricing strategy.

Key metrics I focus on include revenue growth, customer acquisition rates, and existing customer retention. Additionally, I assess the price elasticity of demand to understand how customers respond to pricing changes, ensuring that adjustments are effective without compromising margin.

I regularly engage with industry reports, competitor analysis, and market research. Staying connected with customer feedback and sales input is also crucial for understanding real-time market changes, enabling me to adjust our pricing strategies accordingly.

One effective strategy for simplifying pricing constructs is to offer tiered pricing based on clearly defined features or services. This approach allows customers to easily differentiate between options and select the best fit for their needs, improving the sales process and customer satisfaction.

I focus on providing guidance through hands-on experience and encouraging them to take ownership of projects. Regular feedback, structured learning paths, and collaborative sessions help them develop their skills and confidence in strategic pricing.

My experience with value-based pricing involves analyzing customer perceptions of product value and their willingness to pay. I conduct interviews and surveys to gauge customer insights, which inform my pricing strategies to reflect the value delivered, maximally aligning with market expectations.

I prioritize open communication with all stakeholders and establish clear timelines and objectives from the start. Regular updates, progress reports, and soliciting feedback helps manage expectations and fosters collaborative decision-making across teams.

A challenge I faced was resistance from sales teams regarding a pricing overhaul. To overcome this, I involved them in the decision-making process, sharing data to support my recommendations. By addressing their concerns and highlighting potential benefits, I was able to gain their buy-in and successfully implement the changes.

I commonly use tools such as Excel for data analysis and visualization, alongside specialized pricing software for scenario modeling. Additionally, I leverage customer relationship management (CRM) tools to analyze sales performance and gather insights directly related to pricing decisions.