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H&M Sales Advisor - job 3 of 15

Job Description

About the Role

As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service
  • Willingness to engage and have conversations with customers to provide excellent service
  • Guide customers through our fashion trends, stories & products in all areas of the store
  • Ability to effectively promote and sell our products to customers
  • Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
  • Representing yourself and the H&M brand positively during all customer interactions
  • Support with commercial or operational actions to reach sales targets with store management team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
  • Use your product & fashion knowledge to share relevant information to customers

Team & Development

  • Retain and share your service, fashion and store operations knowledge and skills with colleagues
  • Follow all procedures, routines, and legal requirements in all areas of the store
  • Give & receive feedback with your colleagues to learn, develop & support each other
  • Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development

Retail Operations/ Visual & Commercial Execution

  • Complete full garment cycle from unpacking and refill to steaming and ensure good garment care
  • Operate fitting room and checkout areas according to best practice & processes
  • Contribute to a clean and tidy sales floor and back of house (including stockrooms)
  • Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines
  • Ensure good stock levels with replenishment routines on sales floor
  • Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)
  • Support with opening and closing of the store
  • Following all H&S guidelines and legal requirements applicable to role and responsibilities

Qualifications

Who You Are

  • As a Sales Advisor, you'll be passionate about fashion and everything we create in-store.
  • Motivated by giving customers a great experience.
  • You should also be communicative, creative and curious, motivated, flexible, decisive, and action-oriented.
  • You should also enjoy working in a collaborative and dynamic environment.
  • You have sales experience working in a dynamic and collaborative environment that you can apply to your role
  • Experience working with customer service in fashion, retail or other service-related industries

Why You'll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you're encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Job Status: Hourly, Non-Exempt

EEOC Code: SLS

Compensation: Sales Associates Pay Rate $13.50 per hour**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence, all diversity dimensions are considered in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

H&M Fashion USA, Inc. – Maki Assessment Tool:

We use an online assessment tool called Maki for skills-based selection of applicants for sales advisor positions within some of our stores. Maki is not an automated decision-making tool. Rather, it is a tool that uses an AI-created avatar to present to you a set of multiple-choice questions. These questions are prepared by the H&M hiring team to assess candidates’ ability to perform the duties of the position for which they are applying. The assessment calculates your total score based on predefined point values provided by our H&M team. The hiring team will review your whole application, including your assessment score, to decide whether to advance each candidate to the next stage. Doing the assessment is optional. If you choose to complete the assessment, your score will be one factor that the hiring team considers. 

If you have any difficulties or concerns with the online assessment method, you can request an alternative method of assessment by contacting [email protected]. Choosing an alternative method will not affect your chances of being considered for the position, nor does any assessment method provide an advantage or disadvantage in the selection process. You will have the opportunity to provide optional feedback immediately after the assessment and you may always ask questions. 

When you take the assessment, we collect your responses and use this information to evaluate your suitability for the role to which you have applied. The answers are saved in your applicant profile. We do not sell the information captured in the questionnaire and do not use any personal information to train any AI models. Our applicant tracking system provider has access to this information but is contractually prohibited from using it for any other purpose. 

During this process, we may collect information from you through cookies, with your consent. This may include details such as your electronic network activity information (IP address, timestamps, and device identifiers). This information is accessible to our hiring team but is otherwise kept confidential. For more information, please refer to our Cookie Notice.  

We retain this information for 3 years in your applicant file and use it as set forth in our Applicant Privacy Notice. For more information on how your personal data is processed by us, please refer to our Applicant Privacy Notice.  

Average salary estimate

$28000 / YEARLY (est.)
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$28000K
$28000K

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What You Should Know About H&M Sales Advisor, H&M Group

Are you ready to turn your passion for fashion into a rewarding career? H&M is on the lookout for a Sales Advisor to join our vibrant team at the Lakeland store, located at 3800 US Hwy 98 N, FL. In this exciting role, you'll provide excellent customer service by welcoming customers and guiding them through our latest collections. Imagine each day as a journey where you're at the center, helping shoppers discover the perfect outfits and accessories that fit their style. Your days will be dynamic, filled with opportunities to engage in conversations about current fashion trends, promote our amazing products, and assist customers with our innovative Customer Loyalty App. You’ll collaborate closely with your team to ensure the sales floor is always sharp and visually appealing, connecting customers with what they love and need. Being a part of H&M means you're part of a community that values creativity, diverse backgrounds, and teamwork. Let's create memorable shopping experiences together while keeping up with fashion, trends, and sustainability initiatives. If you have a keen eye for fashion, love engaging with people, and want a flexible job that values your input and development, then our Sales Advisor position might be the perfect fit for you! Join us and see how you can express your personal style and grow your career at H&M.

Frequently Asked Questions (FAQs) for H&M Sales Advisor Role at H&M Group
What are the main responsibilities of a Sales Advisor at H&M?

As a Sales Advisor at H&M, you will engage customers with exceptional service, guiding them through the store and enhancing their shopping experience. You'll utilize your fashion knowledge, actively promote our product offerings, assist customers with our Customer Loyalty App, and support operational tasks such as garment replenishment and store presentation. Your goal is to create a welcoming atmosphere that boosts sales and customer satisfaction.

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What qualifications do I need to apply for the Sales Advisor position at H&M?

To apply for the Sales Advisor position at H&M, you should possess a passion for fashion, strong communication skills, and a motivation for providing great customer experiences. Prior experience in retail or customer service is beneficial, especially in a dynamic environment. We're looking for creative, action-oriented individuals who enjoy collaboration and can thrive in a fast-paced environment.

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How does H&M support the development of Sales Advisors?

H&M is committed to the growth and development of its Sales Advisors. You will have access to comprehensive training programs, onboarding processes, and ongoing development opportunities tailored to help you succeed in your role and advance your career. We also encourage feedback and knowledge sharing among team members, fostering an inclusive and supportive learning environment.

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What is the work environment like for a Sales Advisor at H&M?

The work environment for a Sales Advisor at H&M is energetic, collaborative, and fashion-forward. You'll work alongside a diverse group of colleagues who share a passion for serving customers and making fashion accessible. The atmosphere is dynamic, with every day bringing new challenges and opportunities to learn, making it an exciting place to build your career.

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What benefits does H&M offer to Sales Advisors?

At H&M, we believe in a holistic approach to employee wellbeing. Our Sales Advisors enjoy a range of benefits, including competitive pay, a staff discount across all H&M Group brands, health insurance, retirement plans, paid leave programs, and opportunities for community engagement. We strive to create a workplace where you feel valued and inspired.

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Common Interview Questions for H&M Sales Advisor
Can you describe a time you provided exceptional customer service as a Sales Advisor?

When answering this question, share a specific situation where you went above and beyond for a customer. Highlight your problem-solving skills and ability to connect with customers. Discuss the outcome, focusing on how your actions enhanced the customer's experience and sales.

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How do you stay updated on fashion trends and products?

Express your passion for fashion by explaining your methods of staying informed. Mention using social media, following fashion blogs, or visiting stores to see current trends. Show your enthusiasm for continuously learning and sharing that knowledge with colleagues and customers.

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How do you handle difficult customers while working as a Sales Advisor?

Discuss your approach to conflict resolution by providing examples of how you remain calm, actively listen, and empathize with customers' concerns. Showcase your problem-solving abilities and willingness to find solutions that meet the customer's needs while adhering to company policies.

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What techniques do you use to drive sales as a Sales Advisor?

Talk about your strategies for upselling and cross-selling products. Mention how you understand customer needs and preferences, ensuring that your approach feels natural. Provide examples of how you've successfully increased sales through personalized recommendations.

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Describe a situation where you worked as part of a team to achieve a goal.

Share a specific instance where teamwork led to success. Describe your role, how you collaborated with your colleagues, and how the collective effort resulted in reaching sales targets or improving store operations.

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How would you promote H&M's Customer Loyalty App to customers?

Emphasize the benefits of the Customer Loyalty App, such as exclusive offers and personalized discounts, and how it can enhance the customer shopping experience. Explain your approach, focusing on engaging with customers about its advantages in a friendly and informative way.

Join Rise to see the full answer
In what ways do you contribute to maintaining store appearance?

Discuss your commitment to keeping the store visually appealing and organized. Provide examples of how you would participate in merchandising, restocking, and maintaining cleanliness to ensure an inviting shopping environment for customers.

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What do you enjoy most about working in retail?

Share your enthusiasm for fashion and customer interaction. Highlight how working in retail allows you to express your creativity, learn new things every day, and contribute to positive shopping experiences for customers.

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How would you handle multiple tasks during a busy shift?

Explain your time management skills and prioritization techniques. Discuss specific examples of when you successfully juggled tasks while maintaining excellent service and adapting to the fast-paced retail environment.

Join Rise to see the full answer
Why are you interested in the Sales Advisor position at H&M?

Express your passion for H&M's brand values, commitment to sustainability, and love for fashion. Discuss your desire to impact customers positively and contribute to a team renowned for its dedication to exceptional service.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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April 11, 2025

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