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Program Director - GTM Transformation

Company Description

** This role is based in our Santa Clara, CA headquarters and will have a hybrid working schedule of at least 3 days/week in office. **

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

We are seeking a Program Director – Go-to-Market Transformation to lead and deliver high-impact strategic programs that accelerate our GTM evolution. You will work at the intersection of business strategy, operational excellence, and technology enablement, driving initiatives that enhance sales productivity, improve customer engagement, and streamline revenue operations.

This role will lead a portfolio of GTM initiatives spanning Sales, Marketing, Channel, Customer Success, and Revenue Operations, in close partnership with business leaders, product managers, and technical teams.

The ideal candidate has experience delivering transformational initiatives in GTM domains such as sales automation, territory and quota planning, partner ecosystems, lead-to-cash processes, or customer lifecycle management. You should be comfortable operating in ambiguity, influencing without authority, and making data-driven decisions in a fast-paced environment.

Your Impact

A. Strategic Planning

  • Understand and deconstruct GTM business challenges (e.g., seller experience, pipeline conversion, revenue acceleration)

  • Structure cross-functional workstreams to solve end-to-end GTM problems, not just tech implementations

  • Identify interdependencies across Sales, Marketing, Channel, Customer Success, Finance, and IT

  • Define business outcome-driven milestones tied to key KPIs such as sales cycle time, lead conversion rate, quota attainment, or ARR

  • Assess end-user (e.g., seller, partner, customer) impact and institutionalization requirements

B. Execution & Cross-functional Program Leadership

  • Translate strategic GTM objectives into iterative sprint plans and execution roadmaps

  • Lead programs across multiple business units and IT teams to deliver on time and within scope

  • Solve blockers proactively—beyond project tracking—by engaging across business, operations, and IT

  • Communicate crisply to executive stakeholders through status updates, steering committees, and structured problem-solving

  • Influence stakeholders across functions and levels—building empathy while driving accountability

C. Institutionalization & Change Management

  • Think holistically about change implications across global field teams and internal GTM functions

  • Partner with Sales Enablement, Field Communications, and Ops to create impactful rollout and capability-building plans

  • Ensure change management is embedded, including process changes, training, and support structures

D. Value Realization & Feedback Loop

  • Partner with GTM Ops and Analytics to track success metrics post-implementation

  • Continuously gather feedback from field users to iterate and improve future phases of the program

Qualifications

Your Experience 

  • 12 years of relevant experience post-MBA, with a strong preference for candidates with:

    • Experience working in management and/or technology strategy consulting (e.g., Deloitte, Accenture, PwC, Bain)

    • GTM program delivery experience at a large enterprise software or SaaS company

  • Track record of leading large-scale GTM transformations, especially in areas like CRM modernization, sales planning automation, CPQ, digital marketing operations, or partner ecosystems

  • Deep understanding of the GTM lifecycle: Marketing > SDR > Sales > Deal Desk > CPQ > Billing > Customer Success

  • Expertise in Agile methodologies and experience working with Product and IT teams

  • Excellent communication, narrative-building, and presentation skills—comfortable engaging C-level stakeholders

  • Self-starter with a growth mindset and a strong sense of ownership

  • Experience influencing cross-functional teams without direct authority

  • Knowledge of the cybersecurity or broader enterprise tech space is a plus

Additional Information

The Team

As part of the broader Business Transformation Office within IT, this role partners deeply with GTM leadership and functional owners to deliver programs that drive top-line growth and GTM effectiveness.

You’ll join a dynamic and collaborative team of strategic thinkers, problem-solvers, and builders who are committed to making a measurable impact across the business.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) is expected to be between $192,000 - $251,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Average salary estimate

$221500 / YEARLY (est.)
min
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$192000K
$251000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Program Director - GTM Transformation, Palo Alto Networks

Are you ready to make a real impact in the cybersecurity world? Palo Alto Networks is looking for a passionate and driven Program Director - GTM Transformation to join our Santa Clara, CA team. In this role, you'll be at the forefront of our Go-to-Market (GTM) evolution, where you'll lead high-impact strategic programs that enhance sales productivity, customer engagement, and streamline our revenue operations. This isn't just about implementing tech solutions; your role will require you to actively understand and tackle GTM business challenges, working collaboratively with leaders across Sales, Marketing, Customer Success, and Revenue Operations. If you're an innovator with experience in sales automation, territory planning, or lead-to-cash processes, this could be your next big opportunity! At Palo Alto Networks, we believe that diversity makes us stronger, and we support the unique needs of each team member with our comprehensive development and wellbeing programs. Are you ready to shape the future of cybersecurity with us?

Frequently Asked Questions (FAQs) for Program Director - GTM Transformation Role at Palo Alto Networks
What are the key responsibilities of a Program Director - GTM Transformation at Palo Alto Networks?

As a Program Director - GTM Transformation at Palo Alto Networks, you will lead strategic GTM initiatives, analyze business challenges, and drive solutions. You'll manage cross-functional workstreams that involve various departments and ensure that technology deployments align with business outcomes. Your ability to influence stakeholders and build relationships across the company will be crucial in executing high-impact programs.

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What qualifications are required for the Program Director - GTM Transformation position at Palo Alto Networks?

To be considered for the Program Director - GTM Transformation role at Palo Alto Networks, candidates should have at least 12 years of relevant experience, preferably with a background in technology strategy consulting or GTM program delivery in a large enterprise setting. A deep understanding of the GTM lifecycle, Agile methodologies, and exceptional communication skills are essential for success in this position.

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What kind of work environment can a Program Director - GTM Transformation expect at Palo Alto Networks?

The work environment at Palo Alto Networks for the Program Director - GTM Transformation role is supportive and innovative, focusing on collaboration and in-person interactions. With a hybrid working schedule, you’ll spend at least three days a week in the office, facilitating casual conversations and teamwork that ultimately drive accountability and project success.

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What is the expected salary range for the Program Director - GTM Transformation position at Palo Alto Networks?

The starting base salary for the Program Director - GTM Transformation position at Palo Alto Networks typically ranges between $192,000 - $251,000 per year, depending on the candidate's qualifications, experience, and work location. Additionally, offered compensation may include restricted stock units and a performance-based bonus.

Join Rise to see the full answer
How does Palo Alto Networks support the growth and development of a Program Director - GTM Transformation?

Palo Alto Networks is committed to the growth of its employees, offering a range of personal development programs, such as personalized learning opportunities and a wellbeing spending account with over 1,000 items. As a Program Director - GTM Transformation, you will have access to resources that enhance your skills and help you succeed in your role.

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Common Interview Questions for Program Director - GTM Transformation
Can you describe your experience leading GTM transformation initiatives?

In answering this question, highlight specific projects where you've led GTM transformations. Discuss the processes you initiated, the challenges you overcame, and the measurable outcomes you achieved to demonstrate your impact.

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How do you approach strategic planning in GTM initiatives?

Discuss your methodology for understanding business challenges, aligning cross-functional teams, and defining KPI-driven milestones. Provide examples of how you've structured workstreams to solve complex problems effectively.

Join Rise to see the full answer
What strategies do you use to influence stakeholders without direct authority?

Share your techniques for building relationships, showcasing empathy, and leveraging data to gain stakeholders' buy-in. Illustrate with examples where you've successfully navigated organizational dynamics to drive initiatives forward.

Join Rise to see the full answer
Explain your experience with Agile methodologies in project management.

Demonstrate your understanding of Agile principles and how you’ve applied them in past projects. Highlight your ability to adapt quickly to changes and collaborate effectively with product and IT teams to maintain agile delivery.

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How do you measure success in your GTM programs?

Discuss the key metrics or KPIs you track post-implementation to assess the success of initiatives. Emphasize your experience with gathering feedback and iterating programs based on user insights.

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Describe a time when you faced significant challenges in a GTM project.

Use a specific example to detail the challenges encountered, your strategic approach to overcoming them, and the final outcomes that impacted the organization’s objectives.

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What role does collaboration play in your approach to program leadership?

Discuss how you foster collaborative environments and facilitate communication among cross-functional teams to achieve common goals. Provide examples of how collaboration has led to project success in your past experiences.

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How do you ensure that change management is effectively implemented in GTM transformations?

Talk about your methods for creating comprehensive change management plans, training, and support structures. Highlight how you assess readiness and feedback from user communities for smooth adoption of changes.

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What do you consider the most critical aspect of a successful GTM strategy?

Reflect on essential elements like customer insights, data-driven decisions, and alignment across teams. Illustrate your perspective with examples from previous roles where these aspects have driven successful outcomes.

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How do you stay informed about trends in the cybersecurity industry?

Discuss your strategies for keeping up with cybersecurity trends, such as attending conferences, reading industry publications, or engaging with professional networks. This shows your commitment to continuous learning and staying ahead in the field.

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DATE POSTED
April 13, 2025

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