Job details

Marketing Lead

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This role is for one of the Weekday's clients

We are looking for a dynamic and strategic Marketing Lead to drive brand growth, offline marketing, and customer retention efforts. This role requires a hands-on marketer with a deep understanding of brand marketing, retail marketing, and customer engagement strategies. You will be responsible for crafting and executing marketing initiatives that enhance brand visibility, drive footfall, and build lasting customer relationships.

Key Responsibilities

Brand Marketing & Strategy

Develop and execute brand marketing strategies to enhance brand awareness and positioning.
Lead brand storytelling initiatives, ensuring consistency across all touchpoints.
Analyze market trends, customer insights, and competitive positioning to refine brand strategies.
Collaborate with creative teams to develop compelling marketing campaigns, advertisements, and promotional materials.

Offline & Retail Marketing

Plan and execute offline marketing campaigns, including events, in-store activations, and experiential marketing.
Partner with retail teams to optimize in-store branding, merchandising, and customer engagement strategies.
Develop strategic partnerships with malls, retail stores, and other offline channels to increase brand presence.
Track and measure the effectiveness of offline campaigns, ensuring ROI-driven marketing initiatives.

Customer Retention & Engagement

Design and implement customer loyalty programs to improve retention and lifetime value.
Develop targeted campaigns to re-engage existing customers and drive repeat purchases.
Leverage customer data and analytics to personalize marketing efforts and enhance customer experiences.
Work closely with the sales and customer service teams to create a seamless omnichannel customer journey.

Collaboration & Performance Tracking

Coordinate with internal teams (digital marketing, sales, product) to ensure integrated marketing efforts.
Analyze campaign performance, customer feedback, and key marketing metrics to optimize strategies.
Manage marketing budgets, ensuring efficient allocation of resources across various initiatives.
Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies.

Requirements

3+ years of experience in marketing, with a strong focus on brand marketing, offline marketing, and customer retention.
Proven expertise in executing successful retail marketing campaigns and offline activations.
Strong analytical skills to track marketing performance and optimize campaigns.
Excellent communication and storytelling skills with a deep understanding of consumer behavior.
Ability to work cross-functionally and manage multiple marketing initiatives simultaneously.
Experience with CRM tools, loyalty programs, and customer engagement platforms is a plus.

Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

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What You Should Know About Marketing Lead, Weekday

Are you ready to take your marketing career to the next level? Weekday's client is on the hunt for a dynamic Marketing Lead who can blend strategy with creativity! This isn't just any marketing job; we're seeking a hands-on marketer with a knack for brand marketing, retail marketing, and building meaningful customer relationships. As the Marketing Lead, you'll spearhead initiatives that boost brand visibility and drive customer engagement. You'll have the chance to develop and execute innovative marketing strategies that will make our brand stand out in a crowded marketplace. From creating compelling brand stories to planning engaging offline events, your role will be multifaceted and rewarding. You'll collaborate closely with creative teams to craft eye-catching advertisements and promotional materials. Your efforts will also focus on tracking and optimizing the effectiveness of marketing campaigns, ensuring every initiative delivers a solid return on investment. Additionally, you'll design engaging customer loyalty programs and targeted campaigns that re-ignite interest from existing customers. If you’re passionate about creating memorable customer experiences and using data to drive your strategies, this is the perfect opportunity for you. Join us, and let’s build something amazing together!

Frequently Asked Questions (FAQs) for Marketing Lead Role at Weekday

What are the main responsibilities of the Marketing Lead at Weekday?

The Marketing Lead at Weekday will be responsible for developing brand marketing strategies, executing offline marketing campaigns, and enhancing customer retention efforts. Key tasks include leading brand storytelling initiatives, analyzing market trends for strategic insights, and planning engaging on-ground events to boost customer engagement.