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Director of Marketing and Communications

Company Description

Situated on sacred land marked by royal fish ponds, natural lava plains, lush tropical gardens and alluring beaches, Mauna Lani – meaning “mountain reaching heaven,” is an inspiring spiritual haven that captures a distinct sense of place deeply rooted in rich cultural traditions. The all-new luxury lifestyle resort from Auberge Resorts Collection is defining a new era of experiential xury on the Island of Hawaii following a resort-wide re-imagination and renovation. Nowhere in the Hawaiian archipelago is the land more powerful, sacred or alive than this storied and natural place of wonder. Guests will be wowed by the transformational experiences, enriching  cecultural immersion, unrivaled amenities and curated moments. The resort will boast contemporary guest rooms and suites, five private bungalow residences, five extraordinary restaurants and lounges, three distinct pools, a signature spa and wellness haven, Kainalu active pursuits program, Living Culture program and an interactive Holoholo Kids Circle – all complemented by Auberge’s intuitive and gracious service.

Job Description

The base salary range for this position is $105k - $130k.

As the Director of Marketing and Communications, you will be responsible for developing and executing comprehensive marketing and communication strategies that align with the company's overall objectives. This role requires a creative thinker with a proven track record of building brand presence, managing integrated marketing campaigns, and fostering effective communication both internally and externally.

  • Develop and implement the overall marketing and communication strategy to enhance brand visibility and drive business objectives.
  • Collaborate with cross-functional teams to gather insights and align marketing initiatives with business goals.
  • Oversee the development of engaging content for various channels, including digital, social media, press releases, and internal communications.
  • Manage public relations efforts, building and maintaining relationships with media outlets, influencers, and stakeholders.

Qualifications

  • 10+ years of experience in luxury or design space with experience in marketing, social media, or PR.
  • College degree in marketing, PR, or communications.
  • Proven experience in a senior marketing and communications role with a track record of developing and executing successful campaigns.
  • Demonstrated ability to think strategically and execute tactically.
  • Creative thinker with the ability to innovate and stay ahead of industry trends.

Additional Information

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.

DHL Mahi Staffing, LLC is an Equal Opportunity Employer, M/F/D/V. DHL Mahi Staffing, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, DHL Mahi Staffing, LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Auberge Resorts Glassdoor Company Review
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CEO of Auberge Resorts
Auberge Resorts CEO photo
Mark Harmon
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Average salary estimate

$117500 / YEARLY (est.)
min
max
$105000K
$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Marketing and Communications, Auberge Resorts

Are you ready to lead the charge in creating captivating marketing experiences? Join us at Mauna Lani as the Director of Marketing and Communications, where your creative vision and strategic prowess will shape a luxury lifestyle resort like no other. Nestled in the heart of Hawaii, our all-new resort, part of the renowned Auberge Resorts Collection, offers guests a unique blend of cultural immersion and unparalleled amenities. In this pivotal role, you'll develop and execute comprehensive marketing strategies that elevate our brand's presence. You'll collaborate with diverse teams, gathering insights that align our initiatives with business objectives. Picture yourself overseeing the creation of engaging content for digital platforms, social media, and press communications that truly resonates with our audience. Building relationships with media, influencers, and stakeholders will be key to your success as you manage our public relations efforts. We're looking for someone with over 10 years of experience in luxury marketing or PR; someone who is not just experienced, but a creative thinker ready to innovate and set trends in the hospitality industry. With a competitive salary range of $105k - $130k, this role offers a unique opportunity to be part of something extraordinary. If you're eager to bring the spirit of Mauna Lani to life through compelling communication strategies, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Director of Marketing and Communications Role at Auberge Resorts
What responsibilities does the Director of Marketing and Communications at Mauna Lani have?

As the Director of Marketing and Communications at Mauna Lani, you'll develop and implement overall marketing strategies to enhance brand visibility and achieve business goals. You'll collaborate with various teams, create engaging content, and manage public relations efforts to build strong relationships with media and influencers.

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What qualifications are required for the Director of Marketing and Communications position at Mauna Lani?

To qualify for the Director of Marketing and Communications role at Mauna Lani, you should have over 10 years of experience in the luxury or design sector, with proficiency in marketing, social media, or PR. A college degree in marketing, PR, or communications is also necessary, alongside demonstrated strategic thinking and successful campaign execution.

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How does the Director of Marketing and Communications contribute to Mauna Lani’s brand presence?

The Director of Marketing and Communications plays a crucial role in Mauna Lani's brand presence by designing and executing comprehensive marketing campaigns that resonate with our target audience. This includes overseeing content creation across various platforms, fostering external communications, and managing public relations to ensure a consistent and engaging brand message.

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What is the salary range for the Director of Marketing and Communications at Mauna Lani?

The salary range for the Director of Marketing and Communications position at Mauna Lani is between $105k and $130k, reflecting the value of strategic marketing leadership in a luxury resort setting.

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What type of company culture can a Director of Marketing and Communications expect at Mauna Lani?

At Mauna Lani, the culture is rooted in innovation and creativity, encouraging the Director of Marketing and Communications to think strategically while working collaboratively with dynamic teams. We value a crafted approach to luxury and embrace each team member's contributions to achieve outstanding guest experiences and elevate our brand.

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Common Interview Questions for Director of Marketing and Communications
Can you describe your experience with developing marketing strategies in the luxury sector?

When answering this question, focus on specific campaigns or initiatives you have led, highlighting the goals you set and the outcomes achieved. Emphasize your understanding of luxury branding and how you tailored strategies to enhance brand visibility and engagement.

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What methods do you use to measure the success of marketing campaigns?

Discuss the key performance indicators (KPIs) you rely on, such as engagement rates, conversion rates, and return on investment. Provide examples of how you analyze data to drive decisions and improve future marketing efforts.

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How do you stay ahead of marketing trends in the hospitality industry?

Share your strategies for researching and analyzing trends, such as attending industry conferences, reading relevant publications, and networking with other professionals. Emphasize your commitment to innovation and adapting strategies to stay competitive.

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Describe a time when you managed a public relations crisis.

When answering this, recount a specific situation where you developed and executed a crisis management plan. Highlight communication strategies used, the teams involved, and how the situation was resolved, showcasing your leadership and problem-solving skills.

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How do you ensure cohesive messaging across different marketing channels?

Discuss your approach to creating brand guidelines and messaging frameworks. Explain how you collaborate with different teams to ensure that all marketing materials align with the brand's voice and objectives consistently.

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What role does social media play in your marketing strategies?

Highlight your understanding of social media as a powerful tool for brand engagement. Discuss specific platforms you focus on and detail how you use data analytics to inform your content strategies and audience targeting.

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Can you provide an example of a successful campaign you executed in the past?

Choose a campaign you're proud of and describe your objectives, the strategies implemented, and the results achieved. Make sure to quantify the success with metrics such as reach, engagement, or sales growth.

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How would you approach building relationships with influencers?

Explain your strategy for researching and engaging with influencers that align with the Mauna Lani brand. Discuss how collaboration with influencers can amplify brand awareness and create unique marketing opportunities.

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How would you handle conflicting priorities from different departments?

Share your conflict resolution skills and methods for prioritization. Discuss how you facilitate open communication and find a balance, ensuring that marketing efforts align with the overall business strategy.

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What do you believe is the most critical component of a luxury brand's marketing strategy?

Discuss the importance of storytelling in luxury marketing. Explain how engaging narratives can connect with consumers emotionally, shaping their experience and perception of the brand in a crowded market.

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Full-time, on-site
DATE POSTED
January 13, 2025

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