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Director, Enterprise Partnerships

Director – Brand Marketing & Partnerships At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion. Our success will come from bringing in the right leaders to help shape our future.Want to apply Read all the information about this position below, then hit the apply button.We are expanding our presence in the US and seeking a strategic leader to drive influencer marketing, brand partnerships, and audience growth.About the RoleWe seek a dynamicInfluencer Marketing & Brand Partnerships Leadto accelerate Pocket FM’s US growth. This role will focus on scaling influencer collaborations, forging strategic brand partnerships, and executing high-impact campaigns to enhance brand visibility and engagement.Key ResponsibilitiesInfluencer Marketing Leadership:Develop and execute influencer strategies to drive engagement, app downloads, and audience growth. Identify and collaborate with content creators across social platforms to enhance Pocket FM’s reach. Track and optimize influencer ROI through performance analysis, ensuring data-driven decision-making for continuous improvement.Brand Partnerships:Secure high-impact brand collaborations to elevate Pocket FM’s positioning and audience reach. Lead negotiations, establish long-term partnerships, and develop co-branded campaigns that drive engagement and growth. Manage relationships with key partners to maximize mutual value.Brand Growth & Market Expansion:Localize brand-building efforts to resonate with the US audience, enhancing brand affinity and retention. Execute targeted campaigns to increase awareness and leverage analytics to refine messaging, ensuring a strong market presence.Strategic Brand Initiatives:Spearhead high-visibility brand projects aligned with Pocket FM’s vision. Work closely with Product, Content, and Marketing teams to drive key initiatives. Innovate storytelling formats and brand activations to engage and captivate US audiences.Who You AreProven experience ininfluencer marketing and brand partnerships , preferably in entertainment or digital media.Strong network within the influencer and brand ecosystem.Data-driven strategist with excellent negotiation skills.Passionate about storytelling, audience engagement, and brand-building.Why Join Us?Lead the brand expansion of a fast-growing audio entertainment platform.Work in a dynamic, creative, and fast-paced environment.Make a significant impact on Pocket FM’s growth in the US market.Ready to shape the future of audio entertainment? Apply now!Seniority level Mid-Senior levelEmployment type Full-timeJob function Advertising, Marketing, and Public RelationsIndustries Entertainment Providers, Advertising Services, and Broadcast Media Production and Distribution#J-18808-Ljbffr
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What You Should Know About Director, Enterprise Partnerships, FIS

Welcome to the exciting opportunity to become the Director of Enterprise Partnerships at Pocket! Situated in the vibrant Jacksonville, FL, you’ll play an integral role in steering our influencer marketing, brand partnerships, and audience growth initiatives. At Pocket, we've seen incredible growth and are on the lookout for a strategic leader ready to push our ambition even further. Imagine leading influencer collaborations, forming strategic brand ties, and launching impactful campaigns that skyrocket our visibility and engagement. You’ll execute tailored strategies to enhance app downloads, forge long-lasting brand partnerships, and engage effectively with diverse audiences. If you’re driven by data and motivated by storytelling, you'll find your place here. Join us as we localize our brand-building efforts for the US market and delve into high-visibility projects that align with our vision. This isn't just a job; it’s your chance to shape the future of audio entertainment. Let's grow together at Pocket!

Frequently Asked Questions (FAQs) for Director, Enterprise Partnerships Role at FIS
What are the main responsibilities of the Director of Enterprise Partnerships at Pocket?

As the Director of Enterprise Partnerships at Pocket, your main responsibilities will include leading influencer marketing strategies to drive app downloads and audience growth, securing impactful brand collaborations, overseeing long-term partnerships, and executing innovative brand-building campaigns tailored for the US market.

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What qualifications are required for the Director of Enterprise Partnerships role at Pocket?

To excel as the Director of Enterprise Partnerships at Pocket, you should have proven experience in influencer marketing and brand partnerships, preferably within the entertainment or digital media sectors. Expertise in data-driven strategies and excellent negotiation skills are also essential for success in this role.

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How does the Director of Enterprise Partnerships at Pocket contribute to brand growth?

In the Director of Enterprise Partnerships role at Pocket, your contributions to brand growth will involve spearheading high-impact brand initiatives and engaging collaborative storytelling formats. You’ll work closely with various teams to ensure that campaigns resonate with US audiences and enhance brand affinity.

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What opportunities for professional growth does Pocket offer for the Director of Enterprise Partnerships?

At Pocket, as the Director of Enterprise Partnerships, you will have significant opportunities for professional growth, including leading innovative projects within a dynamic environment, developing strategic partnerships, and making a notable impact on expanding our presence in the US market.

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What makes the Director of Enterprise Partnerships position at Pocket a unique opportunity?

The Director of Enterprise Partnerships position at Pocket stands out due to the chance to lead branding efforts for a fast-growing audio entertainment platform, influence key strategic initiatives, and work within a creative, fast-paced environment that encourages significant contributions to company growth.

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Common Interview Questions for Director, Enterprise Partnerships
Can you describe your experience with influencer marketing strategies?

In responding to this question, you should highlight specific campaigns you've led, the metrics used to track success, and how you collaborated with influencers to meet business goals, demonstrating your hands-on experience in driving engagement.

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How do you assess the effectiveness of a brand partnership?

Discuss how you utilize data and analytics to evaluate partnership performance. Mention specific metrics or KPIs you focus on and how you adjust strategies based on performance insights.

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What method do you use to identify potential brand partners?

Explain your approach to researching brand values, audience alignment, and synergy. It’s important to showcase your ability to foster meaningful partnerships that enhance brand visibility and growth.

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Can you give an example of a successful campaign you've led?

Share a detailed account of the campaign objectives, your role in leading it, the execution process, and the clear outcomes, such as increased engagement or higher ROI that exemplify your capabilities.

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How do you stay updated on trends in influencer marketing and brand partnerships?

Highlight your proactive approach to staying informed, such as attending industry events, reading relevant publications, and networking within the industry to keep your strategies fresh and relevant.

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What challenges have you faced when negotiating brand partnerships, and how have you overcome them?

Discuss specific challenges you encountered, your negotiation strategies, and how those experiences taught you valuable lessons that you apply in future partnerships.

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What role does data play in your marketing strategies?

Emphasize how you leverage data analytics to drive decisions in your marketing strategies, optimizing for performance and ensuring campaigns resonate with target audiences effectively.

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How would you approach expanding Pocket FM’s brand presence in the US market?

Share your vision for tailored strategies that resonate with the US audience, including possible collaborations and innovative marketing approaches that could enhance Pocket FM’s engagement and visibility.

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How do you define success in your role as a Director of Enterprise Partnerships?

Discuss specific metrics you consider essential for success, such as partnership longevity, engagement rates, revenue growth, and your personal goals in contributing to Pocket's overall vision.

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What do you believe sets Pocket apart in the competitive audio entertainment landscape?

Articulate your understanding of Pocket's unique value propositions, such as innovative storytelling, audience engagement, and dedication to quality, and how those factors drive growth in a competitive market.

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We lift economies and communities by advancing the way the world pays, banks, and invests FIS stays ahead of how the world is evolving to power businesses, across merchants, banking, and capital markets, to outpace today’s fast-changing competiti...

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Full-time, on-site
DATE POSTED
March 20, 2025

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