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General Manager - Optical - job 3 of 5

Company Description

America's Best is part of National Vision, one of the largest optical retailers in the United States. The America’s Best brand continues to grow, with 1000 stores and counting. Each location combines both parts of the optical equation – eyewear and eye care – into one excellent experience at a single low price.

For more details about America's Best, visit AmericasBest.com.

At National Vision, we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible.

By overseeing the daily operations of our stores, including personnel management and inventory control, our General Managers keep customers coming back by providing a positive experience from start to finish – and keeping associates happy, too.

How would you like Sundays off? Yes, every Sunday we’re closed!

Job Description

What would you do? – The Specifics

  • Achieve and maintain the highest level of customer service.
  • Monitor and achieve profit, sales and performance goals (i.e. reviewing the P&L).
  • Monitor sales results against budgeted.
  • Ensure all store associates achieve and maintain the highest level of customer service.
  • Investigate and compile competitive information.
  • Provide daily and weekly statistics to District Manager and corporate office.
  • Ensure store promotions, advertising, and visual merchandising are in place and all associates and doctors are aware of current promotions.
  • Hire, supervise and train all store associates.
  • Motivate associates to exceed performance standards.
  • Interface and maintain appropriate professional relations with the doctor, other National Vision associates and customers. 

Qualifications

 Are you the right fit? – The Suitable Talent

  • Ability to read, analyze and interpret general business periodicals, technical procedures or governmental regulations.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to calculate figures and amounts.
  • Ability to define problems, collect data, establish facts and draw valid conclusions.
  • Management experience in retail and/or optical industry.
  • Proficient computer skills. 

Additional Information

Taking care of our people

We understand the importance of financial health and security, and because of that, we provide competitive compensation to all Associates – including bonus potential for every position in the store! We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more. At National Vision, we strive to deliver opportunities for professional growth and long-term career fulfillment. We provide training programs, access to educational courses and pride ourselves on the ever-increasing amount of promotions from within.

Please see our website www.nationalvision.com to learn more.

We are an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About General Manager - Optical, National Vision

Are you ready to take the next giant leap in your career? America's Best, part of National Vision, is on the lookout for an energetic General Manager - Optical to lead our team at our Towson, MD location. With over 1000 stores across the country, our brand stands out by seamlessly combining eyewear and eye care at unbeatable prices. As a General Manager, you will play a crucial role in shaping the customer experience, ensuring our stores meet profit and sales goals while providing exceptional service. Imagine having Sundays off to recharge! In this vibrant role, you'll be responsible for overseeing daily operations, from managing and training associates to monitoring sales and inventory. We're looking for someone who can motivate a diverse team and maintain strong relationships with our customers and the doctors at the location. If you have a background in retail or optical management, possess excellent analytical skills, and are proficient with technology, you could be the perfect fit for our dynamic environment. Plus, we offer competitive compensation, comprehensive benefits, and endless opportunities for growth and advancement! Join us at America's Best and help us make eye care accessible to everyone!

Frequently Asked Questions (FAQs) for General Manager - Optical Role at National Vision
What are the key responsibilities of a General Manager - Optical at America's Best?

As a General Manager - Optical at America's Best, your key responsibilities include ensuring exceptional customer service, monitoring sales results against budgeted goals, hiring and training store associates, and overseeing daily operations. You will also keep track of profit and performance metrics, maintain vendor relationships, and ensure that store promotions are well-executed and communicated within the team.

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What qualifications are needed to become a General Manager - Optical at America's Best?

To be a successful General Manager - Optical at America's Best, you should have management experience in retail and/or the optical industry. Strong problem-solving skills, analytical abilities regarding financial data, and proficiency in computer systems are essential. You must also be able to effectively communicate with managers, clients, and the public, making interpersonal and leadership skills crucial for the role.

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How does America's Best support the professional growth of a General Manager - Optical?

America's Best is dedicated to the professional growth of its employees, including General Managers - Optical. We offer comprehensive training programs, access to educational courses, and a strong culture of promoting from within. This ensures that you have the tools and resources to advance your career while contributing to the success of the company.

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What is the work schedule like for a General Manager - Optical at America's Best?

Working as a General Manager - Optical at America's Best provides a flexible work schedule that includes Sundays off, as we are closed that day. This allows you to maintain a good work-life balance while passionately leading your team throughout the week and ensuring an excellent experience for all our customers.

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What benefits does America's Best offer to its General Manager - Optical?

America's Best offers a competitive compensation package for its General Managers - Optical, including bonuses and a comprehensive benefits package. Benefits include health and dental insurance, a 401k retirement plan with company matching, paid time off, parental leave, employee discounts on eyewear, and much more. We prioritize financial health and security for all our associates.

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Common Interview Questions for General Manager - Optical
What strategies would you implement to improve customer service as a General Manager - Optical?

To improve customer service as a General Manager - Optical, I would focus on intensive training for store associates, ensuring they fully understand our products and services. This involves creating a welcoming environment, encouraging feedback from customers, and regularly evaluating performance against service metrics to implement adjustments as needed.

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How do you motivate your team to meet sales targets in the optical industry?

Motivating a team to meet sales targets involves empowering them with resources and support. I would set clear expectations, acknowledge their achievements, and provide regular updates on progress towards goals. Implementing incentive programs and fostering a competitive yet collaborative atmosphere can encourage associates to excel in their roles.

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Can you describe your experience with managing a retail team's performance?

In managing a retail team's performance, I've used a combination of regular one-on-one meetings and performance analytics to identify strengths and areas for improvement. It's essential to maintain open communication and offer constructive feedback while celebrating successes. Setting defined goals helps unite the team towards a common purpose.

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How do you handle conflicts between store associates?

When conflicts arise between store associates, I believe in addressing the issue promptly and fairly. I would facilitate a discussion where both parties can express their perspectives. Emphasizing respect and collaboration helps in reaching a resolution while reinforcing a positive team culture that values communication.

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What metrics do you find most important for tracking store performance?

Key metrics for tracking store performance include sales revenue, customer satisfaction scores, inventory turnover, and associate productivity. Understanding these metrics helps in evaluating the overall health of the store and allows for data-driven decisions to enhance operations and customer service.

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How do you stay updated with industry trends in the optical field?

Staying updated in the optical field involves continuous learning through industry publications, attending trade shows, and participating in professional organizations. Networking with fellow professionals and continuously exploring innovative technologies or customer service tactics is essential for staying competitive and responsive to market changes.

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What experience do you have in visual merchandising?

I have extensive experience in visual merchandising, focusing on creating an inviting environment that attracts customers. This involves strategic product placement, maintaining an organized display, and ensuring promotional materials are clear and attractive. Each store’s layout should reflect the brand's identity while being functional for the customer experience.

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How do you assess the training needs of your store associates?

Assessing the training needs of store associates begins with conducting regular performance reviews and feedback sessions. These discussions help identify skill gaps and areas for professional development. Additionally, observing interactions with customers provides insight into training requirements to enhance service quality.

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In your opinion, what makes an excellent General Manager - Optical?

An excellent General Manager - Optical is someone who combines strong leadership skills with deep industry knowledge. They should be customer-focused, proactive in training their team, and capable of adapting to the ever-evolving retail environment. Building relationships with both staff and customers is essential for sustainable success.

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How do you ensure compliance with company policies in your store?

Ensuring compliance with company policies involves clear communication with all store associates regarding expectations. I would implement regular training sessions, provide accessible resources for policy guidelines, and monitor adherence through routine audits to maintain high standards aligned with the company’s practices.

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Our Mission: We help people by making quality eye care and eyewear more affordable and accessible. Our Vision: We believe everyone deserves to see their best to live their best. Our Values: Empowered to do what's right, committed to creating ha...

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Full-time, on-site
DATE POSTED
March 26, 2025

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