UA Manager

As a User Acquisition Manager, your primary mission will be to manage the implementation of diverse user acquisition strategies across multiple channels for the top-level mobile app developers and publishers. Your role is not just management; it's a strategic journey, charting the course for unparalleled success in the competitive landscape of user acquisition.

SplitMetrics Agency works closely with SplitMetrics products, Optimize and Acquire, which provide us with a wealth of unique knowledge and insights that can't be found in the public domain. This includes benchmarks, trends, A/B tests, and more, giving us a competitive edge. 

In this role you will:

• Work with major ad networks for mobile apps: Apple Search Ads – main source, also Facebook Ads, Tiktok Ads, Google Ads, Unity.

• Make a full analysis of ad accounts' structure, settings and performance.

• Set up accounts from scratch (turn-key setup) using best practices.

• Perform daily and weekly actions to support account performance and to meet the given KPIs. Includes bid optimization, keywords optimization, conversion optimization etc.

• Develop weekly and monthly reports.

• Work on creatives.

• Writing guidelines and additional materials for customer education.

About you:

• 2+ years of experience in mobile user acquisition and Search Engine Marketing for mobile apps or games.

• Experience with one of the social media ad platforms.

• Proficiency in MS Excel or Google Sheets.

• Excellent analytical, organizational, project management and time management skills.

• Upper Intermediate or Advanced English level.

It would be awesome if you:

• Have experience working with Apple Search Ads.