Director, Go-To-Market & Campaigns Lead, PfizerForAll
ROLE SUMMARY
The Brand Strategy and Campaigns team at Pfizer is responsible for driving the enterprise brand strategy and launching compelling corporate campaigns. The Director, Go-to-Market & Campaigns Lead will play a pivotal role in owning the go-to-market strategy and promotional plans for scaling PfizerForAll, a groundbreaking platform that improves healthcare accessibility.
This leadership position requires a candidate who can establish and effectively communicate a strong vision for the platform. They will lead a cross-functional team to execute with excellence, ensuring that the go-to-market strategy aligns with business objectives and delivers tangible value. The ideal candidate will bring a relentless focus on driving business results through performance-driven marketing.
Executive presence is essential for this role, as the Director will interact with key stakeholders and senior leadership. They should have a proven track record of producing exceptional creative work and possess a deep understanding of digital marketing, including websites, paid, earned, and owned media.
The Director, Go-to-Market & Campaigns Lead will have the opportunity to shape the future of PfizerForAll and make a significant impact on healthcare accessibility. They will be instrumental in developing and executing go-to-market strategies that drive awareness, engagement, and adoption of the platform, ultimately helping individuals find care and access Pfizer services.
ROLE RESPONSIBILITIES
- Develop and scale agile content / integration model across campaign and website, leveraging ongoing reporting and insights to achieve KPIs
- Develop and own the go-to-market strategy and promotional plans for scaling PfizerForAll, a platform aimed at improving healthcare accessibility.
- Drive roadmap and promotional plans for PfizerForAll, partnering closely with PfizerForAll Product Lead
- Refine and scale PfizerForAll positioning and messaging alongside identifying new growth opportunities working closely with the Business Units
- Partner with Product Lead, Market Research and UX research to deeply understand customer needs, conduct research and implement best practices across the PfizerForAll journey
- Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management
- Oversee development of industry-leading consumer and HCP integrated paid, earned, owned and partnership strategies
- Establish and effectively communicate a strong vision for the platform, ensuring alignment with business objectives.
- Lead a cross-functional team to execute the go-to-market strategy with excellence, driving awareness, engagement, and adoption of PfizerForAll.
- Deliver business value through performance-driven marketing, utilizing digital marketing channels such as websites, paid, earned, and owned media.
- Interact with key stakeholders and senior leadership, demonstrating executive presence and effectively communicating the value proposition of PfizerForAll.
- Produce exceptional creative work that resonates with target audiences and drives engagement with the platform.
- Stay up-to-date with industry trends and best practices in digital marketing to inform strategies and optimize campaign performance.
- Collaborate with internal and external partners to ensure seamless execution of go-to-market plans and maximize reach and impact.
- Shape the future of PfizerForAll and make a significant impact on healthcare accessibility by driving awareness, engagement, and adoption of the platform.
- Measure and analyze campaign performance to identify areas of improvement and optimize marketing efforts for maximum effectiveness.
BASIC QUALIFICATIONS
- Bachelor’s degree, with a preference for advanced degree
- 10+ years of experience in brand marketing, consumer marketing or product marketing; or at an award-winning agency leading integrated campaigns and experiences for global brands
- Preference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus
- Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
- Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company. Preference for global experience across markets, cultures, and languages
- Track record of successfully pulling through brand campaigns across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevance
- Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
- Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
- Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines
- Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
- Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
OTHER JOB DETAILS:
- Work Location Assignment: Hybrid; 2-3 days onsite/week
- Last Day to Apply: April 7, 2025
- Eligible for employee referral bonus
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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As the Director, Go-To-Market & Campaigns Lead at PfizerForAll in vibrant New York City, you will be woven into the very fabric of a pioneering platform designed to make healthcare more accessible. Your role is not just about creating strategy; it’s about transforming lives. You’ll craft and implement the go-to-market strategy, ensuring PfizerForAll resonates with our target audiences and drives meaningful engagement. Collaborating with a brilliant cross-functional team, you’ll work to enhance brand positioning and messaging, while always keeping your finger on the pulse of market trends. This is a higher-level position that requires a blend of creativity and analytical prowess. You’ll oversee impactful campaigns, leveraging diverse marketing channels—from digital to earned media—while managing agencies to deliver exceptional creative outputs that capture attention and drive results. Your executive presence allows you to confidently engage with stakeholders, translating complex ideas into accessible narratives that underscore the value PfizerForAll brings to the community. As a champion of performance-driven marketing, you’ll continuously measure and optimize campaign effectiveness, ensuring our efforts bring the highest value. If you’re a strategic thinker with a passion for healthcare innovation and a strong footprint in marketing, we encourage you to align your ambitions with our vision at PfizerForAll, where your impact will truly matter.
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