Director, People Communications - job 10 of 20

As a Director, People Communications at Visa, you will be responsible for developing internal and external communication strategies that promote major People initiatives. This includes supporting executive leaders during speaking engagements, crafting compelling narratives, and creating engaging content that attracts and retains top talent. You’ll work closely with the talent and inclusion teams to implement global campaigns, aligning messaging across various functions and leveraging multiple media platforms.

Candidates applying for the Director, People Communications position at Visa should have substantial experience in internal communications, talent management, or public relations. A proven track record in developing strategic communication plans and creating compelling content is essential. Excellent writing and verbal communication skills are a must, along with the ability to collaborate with different teams and align messaging across the organization.

The Director, People Communications at Visa plays a vital role in promoting inclusion initiatives by developing creative content that highlights our commitment to diversity. This involves partnering with the talent and inclusion teams to craft messages that resonate with both current and potential employees and showcasing our unique culture through blogs, videos, and social media. By telling these stories, you help elevate Visa's reputation as an inclusive employer.

In the Director, People Communications role at Visa, you’ll be creating a variety of content tailored to different media platforms. This includes writing articles for the intranet, developing social media posts, creating newsletters, and preparing speaking materials for executive leaders. Your content will not only inform but also inspire and engage employees, showcasing Visa’s commitment to talent and growth opportunities.

A typical day for the Director, People Communications at Visa may involve collaborating with colleagues on upcoming communication strategies, crafting compelling narratives for engagement, supporting executive speakers in their preparations, and analyzing the effectiveness of ongoing campaigns. You'll constantly be engaged in a mix of strategic planning, creative development, and collaboration across different teams to ensure a cohesive message.

Share specific examples of strategies you've developed in previous roles, focusing on objectives, target audiences, and outcomes. Emphasize how your approach aligns with organizational goals and how you measure the success of these strategies.

Discuss tools or metrics you've used to assess the reach and engagement levels of internal communications. Mention any qualitative feedback you've gathered, and how you've adjusted your strategies based on this data.

Talk about your experiences in collaborating with various departments and how you facilitate communication to maintain a unified message. Highlight specific tools or regular meetings you’ve employed to enhance alignment.

Explain your process for understanding the unique perspectives of different audience segments. Provide examples of how you tailored your content to meet the needs and expectations of various groups, focusing on inclusion and diversity.

Provide a specific example of a communication crisis or challenge. Explain your approach, the tactics you used to address the issue, and the results, making sure to outline any lessons learned.

Discuss your methodology for preparing leaders for public speaking, including research, developing talking points, and anticipating audience questions. Emphasize the importance of aligning their messaging with overall company objectives.

Comment on the power of storytelling in engaging audiences and making complex messages relatable. Share examples of how you’ve successfully integrated storytelling in your past communications to achieve desired outcomes.

Talk about your practice of soliciting feedback from various stakeholders and how you integrate it to refine your communication strategies. Provide examples of changes made based on constructive criticism.

Outline a specific campaign, detailing its objectives, the execution process, and measurable results. Highlight how this campaign contributed strategically to the organization’s goals and benefited the people within.

Reflect on current trends such as remote work impacts, technology integration, and the increased focus on employee well-being. Discuss how you adapt your strategies in response to these evolving trends and audience expectations.