Director, People Communications - job 7 of 20

As the Director, People Communications at Visa, your primary responsibilities include developing global campaigns that highlight Visa’s talent, purpose, and commitment to inclusion. You’ll create compelling content for various channels, support speaking engagements for key leaders, and work closely with division leads to ensure cohesive messaging. Your creativity will be essential in driving initiatives that attract and retain top talent, cementing Visa’s reputation as an employer of choice.

Candidates for the Director, People Communications position at Visa should possess a strong background in communications, preferably with experience in talent and inclusion messaging. A bachelor's degree in communications or a related field is usually required, along with significant experience in creating strategic content. Exceptional writing, storytelling, and project management skills will be essential, as well as the ability to collaborate effectively across teams and organizations.

In this role, the Director, People Communications at Visa partners with various teams, including Talent and Inclusion, to develop engaging content. Collaboration with functional and regional communication leads ensures alignment in People messaging across the organization. By working closely with executives, you'll create communication plans that resonate with employees, supporting the overall mission of enhancing Visa’s brand as a global employer.

The work environment for the Director, People Communications at Visa is hybrid, providing both in-office and remote working opportunities. This flexibility enables effective collaboration with team members while allowing you to manage work-life balance. As a leader in a dynamic company, you'll thrive in a setting that values innovative communication strategies and diversity within the workplace.

At Visa, the Director, People Communications is expected to produce a variety of creative content, including blogs, videos, social media posts, and internal articles. This content will promote Visa’s talent, purpose, and career growth stories while resonating with current and prospective employees. The role emphasizes innovation and creativity, enabling you to showcase the unique culture and opportunities within Visa.

When developing a global campaign for Visa's talent and inclusion stories, I'd start by collaborating with diverse teams to understand the key messages and objectives. Conducting market research and gathering employee insights would guide the campaign's tone and content. I'd then create a multi-channel strategy leveraging blogs, videos, and social media to reach our target audience effectively.

In my previous role, I executed a comprehensive communication plan for an employee engagement initiative. I developed a calendar of content that included newsletters, intranet articles, and social media posts, aligned with key milestones. Through targeted messaging and continuous feedback, engagement increased significantly, leading to successful organizational buy-in.

Aligning messaging across different regions requires a tailored approach. I would establish regular communication with regional leads to understand local contexts while sharing best practices. Developing a clear messaging framework that highlights common themes, coupled with flexibility for regional adaptations, will ensure our communications resonate globally.

To support a senior leader’s speaking engagement, I'd start by understanding the audience and the event's goals. I'd craft a tailored narrative and develop talking points that highlight key messages. Rehearsing with the leader and refining visuals or presentation materials would ensure a confident delivery, making the engagement impactful.

I have extensive experience creating digital content for employee engagement, including video stories and blog posts. My focus has been on storytelling that reflects employee experiences and aligns with company values. Utilizing various digital platforms effectively to distribute this content has boosted engagement and strengthened our internal communications.

Measuring the success of a communication initiative involves setting clear KPIs ahead of time. I often use surveys, engagement metrics, and feedback analysis to assess impact. Tools like Google Analytics and social media insights help track reach and engagement, allowing for ongoing refinement of strategies based on data-driven insights.

Feedback is vital to any communications strategy. I believe in regularly soliciting input from employees and stakeholders to understand their perspectives. This ongoing dialogue ensures that our messaging remains relevant and resonates with our audience, ultimately leading to improved engagement and alignment with organizational goals.

A significant communication challenge I faced was during a company-wide policy change. I approached the situation by developing a transparent communication strategy that included frequent updates and a Q&A platform. By addressing concerns and providing clear pathways for feedback, we successfully navigated the transition and minimized confusion.

Encouraging diversity and inclusion in communications starts with recognizing and valuing different perspectives. I prioritize featuring diverse voices in campaigns, ensuring that our content reflects our organizational commitment to inclusion. Additionally, I would facilitate training for the communication team on culturally sensitive messaging and practices.

I am motivated by the opportunity to shape an organization’s narrative and foster a culture of openness. People communications allow me to connect with individuals, share valuable stories, and contribute to a meaningful workplace. I find joy in helping an organization articulate its values and showcase its diverse talent, especially in a dynamic environment like Visa.