Director, People Communications - job 19 of 20

As a Director of People Communications at Visa, you will be responsible for developing and executing internal and external communication strategies for important People initiatives. This includes supporting the Senior Director in designing global campaigns that highlight Visa's values and talent stories, creating engaging content for various media platforms, and collaborating with talent and inclusion teams to attract and retain top talent.

Candidates for the Director of People Communications role at Visa should have extensive experience in communications, ideally in a corporate environment, and expertise in developing strategic communication plans. Exceptional writing, editing, and storytelling skills are essential, along with a strong understanding of talent and inclusion narratives. Experience supporting executive communication is also preferred.

The Director of People Communications plays a crucial role in enhancing Visa's company culture by crafting compelling narratives that reflect the organization’s commitment to inclusion, diversity, and employee engagement. By developing creative campaigns and effective internal communication strategies, this position helps foster a positive environment where employees feel valued and inspired.

In the Director of People Communications role at Visa, you will be responsible for creating a wide range of content, including blog posts, video scripts, social media initiatives, intranet articles, and employee newsletter features. This content will help convey Visa's employer brand and attract prospective talent while also engaging current employees.

The work environment for a Director of People Communications at Visa is hybrid, offering flexibility with some days in the office. You'll collaborate with a diverse team of professionals across various sectors of the business, fostering an inclusive atmosphere that encourages creativity and teamwork in the San Francisco office.

When creating a strategic communication plan, it's essential to start by understanding the goals and objectives of the initiative. I would gather input from key stakeholders, identify target audiences, and develop clear messaging that resonates. It's also important to determine the best channels for delivery and to measure the effectiveness of communication efforts.

I have extensive experience in internal communications, where my focus has been on fostering engagement through transparent and effective messaging. This includes collaborating with different departments to understand their needs, crafting content that aligns with company culture, and using various platforms to reach employees effectively.

To ensure alignment of messaging across different teams, I prioritize regular communication and collaborative planning sessions. I believe in establishing a centralized communication strategy that all teams can refer to, and I encourage feedback to make sure everyone is on the same page in delivering our organizational messages.

To engage employees through communication, I focus on storytelling and relatability. I create content that connects emotionally and highlights employee experiences. Additionally, I incorporate interactive elements such as Q&A sessions and feedback surveys to ensure employees feel involved and valued in the communication process.

I measure the success of communication initiatives through various metrics, including engagement levels, feedback from employees, and the reach of content across different platforms. I also analyze survey results to assess how well the messaging resonated with the audience and whether it met the initial objectives.

Handling feedback and criticism effectively involves maintaining an open and constructive mindset. I take feedback seriously by reviewing it carefully, seeking clarification where needed, and using it as an opportunity for improvement. I also communicate openly with my team to ensure we all learn and grow from our experiences.

Creativity is crucial in my communication strategies as it helps to engage audiences and makes the messaging more memorable. Whether it’s through innovative content formats or unique storytelling angles, I believe that appealing to emotions and interests can significantly enhance the effectiveness of our communications.

Certainly! One successful campaign I led involved showcasing a company-wide diversity initiative through a multimedia storytelling approach. We created engaging video content paired with personal testimonials from employees, which generated high engagement rates and significantly enhanced our overall employer brand perception.

When developing content for executive speaking engagements, I focus on understanding the audience and their expectations. I collaborate closely with the executives to distill their key messages into impactful narratives, creating supporting materials such as slides and talking points that enhance their delivery and resonate with the audience.

One of the biggest challenges in People Communications is navigating the varying perceptions and priorities of different stakeholders. I address this by ensuring clear, consistent messaging that emphasizes shared goals and values, coupled with transparency to build trust among all parties involved.