Employer Brand & Employee Experience Specialist

The Employer Brand & Employee Experience Specialist at Braze plays a critical role in promoting the company as a desirable workplace. Key responsibilities include developing recruitment marketing programs, managing communications across various channels to highlight our Employer Value Proposition, leading workplace awards strategies, and organizing internal and external events. Additionally, this role involves actively enhancing employee experience programs and collaborating with various stakeholders across departments.

Candidates applying for the Employer Brand & Employee Experience Specialist at Braze should possess strong storytelling and communication skills, both written and verbal. Experience in employer branding, marketing, or communications is advantageous. Highly developed interpersonal skills, project management capabilities, and the ability to work flexibly across different time zones and with diverse teams are essential for this role.

The Employer Brand & Employee Experience Specialist is instrumental in shaping and nurturing Braze's workplace culture by actively engaging with employees and stakeholders. This individual develops programs that showcase and foster cultural values, creates opportunities for community building, and actively promotes initiatives aimed at recognizing and celebrating employee contributions, thereby cultivating a positive and inclusive atmosphere.

While a BA/BS degree is preferred, it is not strictly required for the Employer Brand & Employee Experience Specialist role at Braze. The company values practical experience in employer branding, employee experience, marketing, content creation, and communications, meaning candidates with a strong portfolio and relevant experience may also be considered regardless of their formal education.

For the Employer Brand & Employee Experience Specialist role at Braze, candidates can expect a starting pay range of approximately $67,500.00 to $81,000.00 per year, with an On Target Earnings (OTE) potential of $75,000.00 to $90,000.00, including bonuses or commissions. The total compensation package also includes equity options and a comprehensive benefits offering, emphasizing Braze's commitment to work-life harmony and employee well-being.

In your response, emphasize specific projects or strategies you've implemented that successfully enhanced a company's employer brand. Discuss how you leveraged data and insights to create engaging content that resonates with potential candidates and showcases the company culture.

Share your personal strategies for organization and time management. Highlight your ability to prioritize tasks effectively and provide an example of a time when you successfully managed multiple initiatives simultaneously without compromising quality.

Outline innovative programs or initiatives that could enrich the employee experience. Discuss how these strategies align with Braze's values and how you would involve employees in the development and execution of these initiatives.

Provide a specific example where you analyzed relevant data to tailor a marketing campaign effectively. Discuss the metrics you tracked, the insights derived, and how these contributed to achieving measurable results.

Discuss your familiarity with various marketing channels and explain how you would create a cohesive strategy. Address the importance of tailoring content to different platforms, utilizing storytelling to engage audiences, and collaborating with teams across Braze for consistent messaging.

Identify common challenges in employer branding, such as misinformation, competition, or cultural mismatches. Discuss approaches to overcoming these obstacles and how proactivity and engagement can strengthen the employer brand over time.

Explain different key performance indicators (KPIs) you would consider, such as engagement rates, application rates, and employee satisfaction scores. Mention the importance of gathering feedback post-initiative to refine and improve future strategies.

Share a personal story or tell about a successful project where storytelling effectively conveyed a company’s culture or mission. Discuss how this narrative built engagement or attracted talent.

Highlight the significance of ERGs in fostering inclusivity and enhancing employee engagement. Discuss how supporting ERGs can amplify the employer brand by showcasing a commitment to diversity and support for various communities within the workplace.

Mention resources you utilize to stay informed, such as industry publications, webinars, networking events, and social media. Discuss the importance of continuous learning and how applying new trends can enhance employer branding strategies.